Improve your marketing strategy with marketing mix models
This course prepares you to understand the basics of marketing mix modeling.
This course prepares you to understand the basics of marketing mix modeling.
This course teaches you how to learn from your online audience by the way they interact with your content.
In this course, you will learn how to design a an A/B, Conversion and Brand Lift test to prove or disprove your test hypothesis and recognize next steps for possible outcomes.
The Conversions API Gateway is a self-serve configuration option in Events Manager that simplifies the implementation of the Conversions API.In this course, we explore the purpose, features and benefits of the Conversions API Gateway, and how to configure it...
In this course, you will learn how to leverage the WhatsApp Business Platform to enhance your business messaging strategy, collaborate with a Business Messaging Partner for onboarding, set up and optimize ads that click to WhatsApp campaigns, and measure the...
This course teaches you how to bring your business online to connect with people.
This course teaches you how to create content for your business on Instagram.
This course provides an overview of how to analyze campaign results and implement measurement strategies to improve advertising effectiveness on Meta technologies.
Discover how to create effective Reels ads by adapting existing ad creative or building net new ad creative.
Learn how to use Meta Business Suite to manage your presence on both Facebook and Instagram, connect with customers, create ads and grow your business — all from one central location.
See how other disruptors are taking their businesses to the next level.
Discover the best media practices that can help increase international sales on Meta technologies.
Create content for a mobile world by using high-quality ad creative in your mobile marketing campaigns. You will learn to design content that aligns to people’s behavior and incorporate best practices when designing for mobile. Don't see any events here?...
Certification Prep Business Marketing Strategist instructor led training sessions provide advertisers guidance on crafting strategic marketing plans and using Meta technologies to achieve business results. This includes developing marketing strategies based on the customer journey, maximizing Meta technologies across touchpoints,...
In this course, we will explore how to formulate a hypothesis and how to select a measurement approach that suits your business needs.
Learn how to use the Conversions API to establish a reliable data connection that leads to improved campaign performance.
This course prepares you to use the Conversions API Gateway, the self-service option that enables you to set up the Conversions API quickly without the need for dedicated developer resources. In this session, we explore the purpose, features and benefits...