Implementing a Meta Business Messaging strategy
Learn to implement a Business Messaging strategy by identifying needs, selecting partners, and defining integration milestones.
All Activities
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Explore data and data sources
In this course we explore how to optimize for high-quality data and use summary statistics to interpret statistical outputs.
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Handle recovery for clients decreasing investment
Discover how to address and resolve issues with clients reducing their investment in WhatsApp for Business through diagnostic reviews, remedial actions and reset meetings.
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Create engaging reels to help grow your business
This training provides creative tips to build engaging reels and creative best practices for incorporating Reels into a media strategy. Don't see any events here? Be sure to log into Blueprint to access a variety of events scheduled. To...
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Campaign objectives and signals
Learn how to set campaign objectives and use the Meta Pixel, Facebook SDK and Conversions API to optimize advertising strategies and achieve business goals.
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Setting up a business portfolio
Learn how to manage business assets using a business portfolio in Meta Business Suite or Meta Business Manager.
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Measure success and monetize a community
Learn ways you can measure your community's performance, make decisions based on insights and monetize to generate revenue.
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Connect with customers using Messenger
Learn how to use Messenger to connect with customers in a personal way, increase sales and improve customer service.
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Campaign evaluation and measurement strategies
In this course, you will learn how to design and implement measurement strategies using basic metrics, self-served experiments, and advanced measurement studies to effectively evaluate and enhance campaign performance
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Get started with data-driven marketing
Learn how data from the Meta Pixel, Conversions API and Facebook SDK can provide insights to reach people with relevant ads.
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Managing audiences and optimizing targeting strategies
In this course, we examine the different targeting tools and discuss how to avoid obstacles with targeting parameters.
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PROFESSIONAL · 510-101 Meta Certified Advanced Marketing Developer
The Advanced Marketing Developer learning path prepares learners for the Advanced Marketing Developer certification exam and coding assessment. This track prepares learners to implement the Facebook SDK, set up and troubleshoot App Events on iOS and Android. It also helps...
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Prepare and set up catalogs for Advantage+ catalog ads
This course provides developers with a solid foundation of catalog features for Advantage+ catalog ads for web/mobile.
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Use app events to reach, optimize and measure
Learn how you can use app events to improve your ads audience, optimization and measurement.
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Generate high-quality leads with Meta technologies
This course teaches you how to extract insights from data and how to use insights to make data-driven recommendations. This workshop is the fourth virtual instructor-led training covering the skills necessary for the Marketing Science Certification exam.
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Complete embedded signup for the WhatsApp Business Platform
Learn about the embedded signup process and how to manage lines of credit with onboarded clients.
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Get discovered with Reels on Facebook and Instagram
Create engaging content with Reels that helps you connect your business with new and existing audiences.
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Maximize performance with Advantage+ sales campaigns
Learn how to leverage Advantage+ sales campaigns to improve ad performance, increase efficiency and achieve greater scale.
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