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Learn new skills to build your brand or business
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All Activities

1278 results returned

  • Create for a Mobile World

    Create content for a mobile world by using high quality ad creative in your mobile marketing campaigns. You will learn to design content that aligns to user behavior and incorporate best practices when designing for mobile.

    • Video
    • Rating 5.0

  • From business goals to ad objectives

    Learn how to create measurable business goals and choose the campaign objective to meet your goal.

    • Path
    • Duration 15m
    • Rating 4.5
    • Beginner
    • Credential

  • Get started with data-driven marketing

    Learn how data from the Meta Pixel, Conversions API and Facebook SDK can provide insights to reach people with relevant ads.

    • Path
    • Duration 15m
    • Rating 4.7
    • Beginner
    • Credential

  • Measure Creative Impact

    This training is designed to guide creative strategists on measurement and testing tools to improve creative work for better campaign outcomes. Don't see any events here? Be sure to log into Blueprint to access a variety of events scheduled.To log...

    • Event

  • Introduction to campaign objectives

    Learn how to define business goals, select the correct ad objective and measure success in Meta Ads Manager.

    • Path
    • Duration 10m
    • Rating 4.8
    • Intermediate

  • Improve Lead Quality with Conversions API for CRM

    Join our free webinar to learn about Conversions API (CAPI) for CRM, a new tool that can help you find better-quality leads. You’ll hear from Meta’s top experts, who will share: How CAPI for CRM can help your business reduce...

    • Event

  • Shorten the path from discovery to purchase

    Learn how to drive transactions by removing friction throughout every stage of the customer journey from discovery, to purchase and post-purchase.

    • Path
    • Duration 20m
    • Rating 4.9
    • Intermediate
    • Credential

  • Troubleshoot Meta Conversions API

    Learn how to verify proper implementation of Meta Conversions API setup, optimize your configuration of the Conversions API and troubleshoot issues that may arise after the direct implementation of the Conversions API.

    • Path
    • Duration 40m
    • Rating 5.0
    • Advanced
    • Credential

  • Cross-border trade: maximize international sales with Meta

    This training will cover proven best practices that can help maximize international sales across Meta technologies. You’ll discover guidance on how to compare destination markets, strategies for implementing cross-border ad campaigns and tactics for setting up operations that help offer...

    • Event
    • Rating 4.5

  • SHELL Improving your client’s ad performance with data

    This training discusses how the Conversions API can help advertisers establish a more reliable data connection that leads to improved marketing campaign performance. The purpose of this workshop is to help agencies map their business objectives to what is functionally...

    • Video

  • Optimize your campaign with Meta Advantage

    In this training, you will learn how the AI tools within Meta Advantage can be used to improve campaign performance. This training provides an overview and use case for each tool, so you can determine which tools would be best...

    • Event
    • Rating 5.0

  • Webex Testing

    This activity page is dedicated to the Webex test runs. Please feel free to schedule as many as you need as you familiarize yourselves with the new platform. We recommend that all coordinators schedule a test event so that we...

    • Event

  • Auction bid strategies

    This course introduces auction bid strategies, providing guidance on how to determine the best strategy for your business goals and how to select controls for setting a budget.

    • Path
    • Duration 25m
    • Rating 4.8
    • Beginner
    • Credential

  • Buying types

    Learn about the key differences between the auction and reservation buying types so you can determine the best type for your business needs and goals.

    • Path
    • Duration 15m
    • Rating 4.7
    • Beginner
    • Credential

  • Manage your ad campaigns

    Learn where to find key metrics in Ads Manager and how to use them to analyze campaign results.

    • Path
    • Duration 10m
    • Rating 4.8
    • Intermediate
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