Mobile first fundamentals
Understand mobile behavior and improve mobile campaign performance.
Creative inspiration
Learn how to create new kinds of ads on Facebook and Instagram with 2D and 3D experiences.
-
-
Creative essentials
Use high-quality creative in your mobile marketing campaigns to develop content for a mobile world. This lesson explores how you can incorporate best practices and develop content that aligns to user behavior when you design for mobile.
-
How creative impacts performance
Learn how to design ad creative for each stage of the marketing funnel.
-
Creative brief development
Learn how to write a creative brief that defines your advertising strategy and helps you plan ads that achieve results.
-
Design creative to drive action
Learn how to create ads that get the response you are looking for. Using lightweight motion, you will learn how to integrate our research-supported creative practices to drive people to take action.
-
Customize ad creative in Meta Ads Manager
Learn how to create ads and review format, placement and creative options in Meta Ads Manager.
-
Make strategic content decisions for a community
In this course, you'll explore best practices and tools for building an engaging content strategy for your community.
-
Engage and moderate a community
Engage and moderate your online community by onboarding new members, fostering personal connections and managing conflict.
-
Increase campaign performance with diversified creative
This course explores how advertisers can diversify their ad creative and explains how to get the most relevant ad to a given audience.
