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Optimize your campaigns

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Create a direct connection between your marketing data and the systems that optimize ad targeting so you can effectively measure outcomes and decrease cost per result.

19 results returned
  • WhatsApp Business Platform overview

    Learn about the purpose and use cases of the WhatsApp Business Platform, and the benefits of using the cloud-hosted version of the API.

    • Path
    • Duration 15m
    • Rating 4.9
    • Beginner
  • Optimize Meta Conversions API

    Learn how to optimize the Meta Conversions API and help improve ad performance by applying best practices to maximize event coverage, increase event effectiveness, deduplicate events and maintain data freshness.

    • Path
    • Duration 23m
    • Rating 4.8
    • Intermediate
    • Credential
  • An overview of the Messenger API

    Learn how the Messenger API works and the entry points you can use to connect with existing and potential customers.

    • Path
    • Duration 15m
    • Rating 5.0
    • Beginner
    • Credential
  • Get started with Meta Conversions API

    Learn the purpose and benefits of the Meta Conversions API and how to select an integration option and implementation approach for an advertiser.

    • Path
    • Duration 20m
    • Rating 4.8
    • Intermediate
    • Credential
  • Troubleshoot Meta Conversions API

    Learn how to verify proper implementation of Meta Conversions API setup, optimize your configuration of the Conversions API and troubleshoot issues that may arise after the direct implementation of the Conversions API.

    • Path
    • Duration 40m
    • Rating 5.0
    • Advanced
    • Credential
  • Optimize and troubleshoot the Meta Pixel

    This course helps you set up and implement custom conversions and troubleshoot the Meta Pixel so you can optimize your ads.

    • Path
    • Duration 40m
    • Rating 4.9
    • Advanced
    • Credential
  • Implement the WhatsApp Business Platform

    Explore different types of conversations, and learn how to create and send templates with the WhatsApp Business Platform.

    • Path
    • Duration 15m
    • Rating 4.9
    • Advanced
    • Credential
  • Troubleshoot the WhatsApp Business Platform

    Learn how to troubleshoot and resolve issues that may arise during the setup process for the WhatsApp Business Platform and after its implementation.

    • Path
    • Duration 10m
    • Rating 4.6
    • Advanced
    • Credential
  • Implement WhatsApp Business Management API

    Learn how to implement the WhatsApp Business Management API, including management, migration, and monitoring of key elements.

    • Path
    • Duration 30m
    • Rating 5.0
    • Advanced
    • Credential
  • Introduction to measurement methodologies

    This course prepares you to compare experimental and observational measurement methods and recognize when to implement A/B tests vs. RCTs.

    • Path
    • Duration 30m
    • Rating 5.0
    • Advanced
    • Credential
  • From Business Goals to KPIs

    In this course, we’ll explore the relationship between a business goal, the KPIs and the metrics to measure that KPI.

    • Path
    • Duration 15m
    • Rating 5.0
    • Intermediate
    • Credential
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