Optimize your campaigns

All Topics

Create a direct connection between your marketing data and the systems that optimize ad targeting so you can effectively measure outcomes and decrease cost per result.

Optimize your campaign with Meta Advantage

This course covers the purpose and use cases for the AI ad tools within Meta Advantage.
- Path
- Duration 30m
- Rating 4.5
- Intermediate
- Credential
Grow your audience with Advantage+ app campaigns

Discover how to implement Advantage+ app campaigns to help grow mobile app audiences.
- Path
- Duration 0h
- Rating 5.0
- Intermediate
- Credential
WhatsApp Business Platform overview

Learn about the purpose and use cases of the WhatsApp Business Platform, and the benefits of using the cloud-hosted version of the API.
- Path
- Duration 15m
- Rating 4.9
- Beginner
Optimize Meta Conversions API

Learn how to optimize the Meta Conversions API and help improve ad performance by applying best practices to maximize event coverage, increase event effectiveness, deduplicate events and maintain data freshness.
- Path
- Duration 23m
- Rating 4.8
- Intermediate
- Credential
An overview of the Messenger API

Learn how the Messenger API works and the entry points you can use to connect with existing and potential customers.
- Path
- Duration 15m
- Rating 5.0
- Beginner
- Credential
Prepare and set up catalogs for Advantage+ catalog ads

This course provides developers with a solid foundation of catalog features for Advantage+ catalog ads for web/mobile.
- Path
- Duration 20m
- Rating 4.6
- Beginner
- Credential
Set up, implement and verify Meta Conversions API

Learn how to set up and directly implement Meta Conversions API.
- Path
- Duration 30m
- Rating 4.9
- Advanced
- Credential
Troubleshooting catalog for Advantage+ catalog ads

This training helps you troubleshoot a catalog for Advantage+ catalog ads and prepare for the Meta Certified Marketing Developer Exam.
- Path
- Duration 10m
- Rating 4.6
- Beginner
- Credential
Get started with Meta Conversions API

Learn the purpose and benefits of the Meta Conversions API and how to select an integration option and implementation approach for an advertiser.
- Path
- Duration 20m
- Rating 4.8
- Intermediate
- Credential
Troubleshoot Meta Conversions API

Learn how to verify proper implementation of Meta Conversions API setup, optimize your configuration of the Conversions API and troubleshoot issues that may arise after the direct implementation of the Conversions API.
- Path
- Duration 40m
- Rating 5.0
- Advanced
- Credential
Optimize and troubleshoot the Meta Pixel

This course helps you set up and implement custom conversions and troubleshoot the Meta Pixel so you can optimize your ads.
- Path
- Duration 40m
- Rating 4.9
- Advanced
- Credential
Debug app events for Android and iOS

Learn how to test app event implementation and debug app events for Android and iOS.
- Path
- Duration 30m
- Rating 5.0
- Advanced
- Credential
Troubleshoot the Marketing API

This course in an introduction to to troubleshooting the Marketing API.
- Path
- Duration 30m
- Rating 5.0
- Advanced
- Credential
Implement the WhatsApp Business Platform

Explore different types of conversations, and learn how to create and send templates with the WhatsApp Business Platform.
- Path
- Duration 15m
- Rating 4.9
- Advanced
- Credential
Troubleshoot the WhatsApp Business Platform

Learn how to troubleshoot and resolve issues that may arise during the setup process for the WhatsApp Business Platform and after its implementation.
- Path
- Duration 10m
- Rating 4.6
- Advanced
- Credential
Upgrade your performance with Advantage+ catalog ads

In this course we explore how Advantage+ catalog ads can deliver relevant, personalized ads to your audience.
- Path
- Duration 30m
- Rating 4.9
- Intermediate
- Credential
Implement WhatsApp Business Management API

Learn how to implement the WhatsApp Business Management API, including management, migration, and monitoring of key elements.
- Path
- Duration 30m
- Rating 5.0
- Advanced
- Credential
Introduction to measurement methodologies

This course prepares you to compare experimental and observational measurement methods and recognize when to implement A/B tests vs. RCTs.
- Path
- Duration 30m
- Rating 5.0
- Advanced
- Credential
From Business Goals to KPIs

In this course, we’ll explore the relationship between a business goal, the KPIs and the metrics to measure that KPI.
- Path
- Duration 15m
- Rating 5.0
- Intermediate
- Credential