Maximize performance with Advantage+ sales campaigns
Learn how to use Advantage+ sales campaigns to help improve ad performance, increase efficiency and achieve greater scale.
All Activities
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Optimizing agency workflows with AI creative tools
This workshop explains how to enhance ad performance through personalization and scalable creative delivery. Explore the benefits and practical uses of Advantage+ creative, flexible media, related media and format automation, including how to turn on these features during campaign creation....
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Maximize lead quality with Meta Conversions API for CRM
This session explores how to attract quality leads by optimizing your lead ads with instant forms campaigns with the Conversions API for CRM. We review the value of integrating your CRM with the Conversions API and go through each step...
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Optimize Meta Conversions API
Webinar learning objectives This training explores ways to optimize a Conversions API configuration and improve ad performance by applying practical strategies for setup and ongoing maintenance. Learn about event matching, event coverage, event quality, event deduplication and data freshness, and...
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Optimize your campaign with Meta Advantage+
This course covers each of the AI ad solutions within Meta Advantage+ and how to use them to improve campaign performance.
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Get started with advertising on Facebook and Instagram
Learn about what ads on Facebook look like and how to use a Facebook business Page and Ads Manager to create ads.
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Reels & Partnership Ads: Ask the Experts
Join our Measurement and Creative specialists for a live 45-minute session where you can ask your questions and get practical guidance in real time — plus insights on what's driving strong Reels performance and how to set up Partnership Ads...
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Integrating data sources into your campaign strategy
Learn how to integrate data sources, including the Meta Pixel, the Conversions API and the Facebook SDK, into your campaigns across Meta technologies.
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Customize ad creative in Meta Ads Manager
Learn how to create ads and review format, placement and creative options in Meta Ads Manager.
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Introduction to campaign objectives
Learn how to define business goals, select the correct ad objective and measure success in Meta Ads Manager.
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Create for a mobile world
Understand mobile behavior and improve mobile campaign performance.
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Foundations of Meta Business Messaging
Learn about the benefits of Meta Business Messaging certification, and discover how to implement solutions across various platforms to encourage customer engagement and growth.
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Bring your business online with Instagram
This course prepares you to set up an Instagram business account and create a profile to get discovered and connect with customers.
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Increase your sales with omnichannel ads across Meta technologies
Generate sales across web, app and in-store channels with omnichannel ads across Meta technologies.
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Complete embedded signup for the WhatsApp Business Platform
Learn about the embedded signup process and how to manage lines of credit with onboarded clients.
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Creative brief development
Explore ways to write creative briefs that inspire and guide agency teams and improve campaign success. This workshop will give you the opportunity to practice writing effective business and campaign objectives, define an audience, write key performance indicators and select...
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Opportunity score for agencies: helping clients achieve better results
This training explains how to use opportunity score in Ads Manager to get personalized recommendations that can help improve campaign performance. Learn how to apply recommendations and get answers to common questions. The training is designed for agencies of all...
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Growing Your Sponsorship Business on Facebook and Instagram
Join this sports industry focused webinar to learn more about the Branded Content solutions on Facebook and Instagram and how you can package and value your content for sponsors.
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WhatsApp Business Platform overview
Learn about the purpose and use cases of the WhatsApp Business Platform, and prepare for integration.
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Exploring signals and data sources
Learn how to track customer actions using data sources such as the Meta Pixel, Facebook SDK and Conversions API.
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