Generate insights to make decisions based on data
Learn how to combine data from different sources, run tests and make recommendations with a test-and-learn approach.
All Activities
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Cross-border trade: maximize international sales with Meta
This training will cover proven best practices that can help maximize international sales across Meta technologies. You’ll discover guidance on how to compare destination markets, strategies for implementing cross-border ad campaigns and tactics for setting up operations that help offer...
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Optimize campaign performance with A/B Testing and Conversion Lift
Audience: The audience for this session can be media buyers, planners, digital marketers or skilled advertisers interested in using experiments to improve their campaign performance. Level: Intermediate It is important to measure the true performance of your ads on Meta...
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Connect with customers using Messenger
Learn how to use Messenger to connect with customers in a personal way, increase sales and improve customer service.
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Dry Run for Career Tips and Networking Event
Join us for a training and networking event with Meta and Meta hiring partners. In this event, certified job seekers will be equipped with the knowledge and tools to build and distinguish their resume and LinkedIn presence to attract employers....
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Get the most out of WhatsApp Business
This presentation is intended to help small businesses get the most out of their WhatsApp Business Account. The session will begin with an overview of WhatsApp business tools, in which we’ll discuss how to create and maintain a strong...
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Use App Events to Target, Optimize and Measure
This training is intended for agencies and advertisers who know the importance of Meta Conversions API and Facebook SDK but want to more effectively map business goals to app events and communicate the installation process to app developers. Don't see...
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Webex Testing
This activity page is dedicated to the Webex test runs. Please feel free to schedule as many as you need as you familiarize yourselves with the new platform. We recommend that all coordinators schedule a test event so that we...
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Implementing buying types and optimizing for ad delivery
Explore how to set up a campaign through the auction and reservation buying types in Meta Ads Manager.
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Optimize and troubleshoot the Meta Pixel
This course helps you set up and implement custom conversions and troubleshoot the Meta Pixel so you can optimize your ads.
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Certifications
Facebook awards credentials to individuals who demonstrate advanced-level proficiency in various aspects of digital marketing with Facebook products.
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All About Facebook VOD with Rebecca Louise
Class is in session as fitness creator, Rebecca Louise, teaches a fun Facebook Video on Demand 101 crash course that covers how to create and monetize using Facebook VOD!
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Get Certified as digital marketing associate
Prove your marketing skills and get Meta Certified.
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Ad Delivery Optimization: Learning Phase
Don't see any events here? Be sure to log into Blueprint to access a variety of events scheduled. To log in, head to the top right corner and click on the 'Log In' button. Once logged in, review your profile...
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Set up Meta Conversions API with Google Tag Manager
This lesson covers how to set up the Conversions API with Google Tag Manager.
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Instagram Reels 101
Join the Instagram team for an interactive introduction to Reels where you'll be taken through the full suite of tools and endless creative possibilities.
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Advanced matching for websites
Learn how to use advanced matching for websites to optimize ad campaigns and protect customer privacy.
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Stronger performance with Meta Conversions API
Learn how to use the Conversions API to establish a reliable data connection that leads to improved campaign performance.
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Let Your Fans Know About Facebook Stars
Let's dive deeper into Facebook Stars with Meta Product Marketing Manager, Valentina Delgado, as she gives her best advice on how to introduce your communtiy to Facebook Stars
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