Signal Growth
Today, people experience online advertising that feels personal to them. That personalization is possible thanks to data and machine learning, which help ensure people receive the most relevant messages at the right time on their path to purchase. While people appreciate personalized ads, they also expect greater data privacy, and the ecosystem has rapidly evolved to meet those expectations.
These trainings provide you with a deeper understanding of the key changes in the ads ecosystem. They also explore the solutions you can use to deliver personalized ad experiences while respecting the privacy choices people have made.
Introducing a streamlined campaign setup for sales, app and lead campaigns
This training prepares you to set up Advantage+ sales (formerly Advantage+ shopping), Advantage+ app and Advantage+ leads campaigns in the new streamlined setup that’s becoming available in Meta Ads Manager. In this session, we explore what is changing for sales, app and leads campaigns, and how these changes can help you achieve the best outcomes for your campaigns by using AI. Review how to set up these campaigns in Ads Manager, as well as how to maintain your Advantage+ campaign status when you make adjustments to your campaign during campaign creation. Learn how to use controls and manual settings if your business requires them, and how to maintain settings for existing campaigns.
View sessionsMaximize lead quality with Meta Conversions API for CRM
This session explores how to attract quality leads by optimizing your lead ads with instant forms campaigns with the Conversions API for CRM. We review the value of integrating your CRM with the Conversions API and go through each step required to integrate the Conversions API for CRM..
View sessionsUse App Events to Target, Optimize and Measure
This training helps advertisers understand and explain the business value of app event solutions. Learners will be able to identify the right solution for their needs and outline the implementation process of SKAN 4.0, app Aggregated Event Measurement and install referrers.
View sessionsAd agencies and Conversions API: Benefits and setup across clients
The purpose of this workshop is to help advertisers map their business objectives to what is functionally possible with the Conversions API Gateway for multiple accounts and determine their integration method. Content includes an overview of what the Conversions API is and how the Conversions API Gateway for multiple accounts can be helpful for agencies. Participants will see a high-level overview of how to implement the Conversions API Gateway for multiple accounts through Google Cloud Platform and Amazon Web Services. In addition, there will be a detailed walk-through on how to implement through the partner solution, Stape.
View sessionsConfigure and troubleshoot Meta Conversions API Gateway
This course prepares you to use the Conversions API Gateway, the self-service option that enables you to set up the Conversions API quickly without the need for dedicated developer resources. In this session, we explore the purpose, features and benefits of the Conversions API Gateway, as well as how to configure it and verify data transmission. Learn how to use the Conversions API Gateway to start sharing marketing data and use ad personalization, optimization and measurement across Meta technologies.
View sessionsGenerate leads across Meta technologies
This course explores how you can reach and nurture high-quality leads using lead generation tools across Meta technologies. This webinar is for advertisers who generate leads using Meta technologies. These advertisers should be familiar with how to create a campaign in Meta Ads Manager. In this course you will: - Determine which lead generation solutions best align with the needs of the business and customer communication preferences. - Consider which integrations, optimizations or customizations improve lead quality based on your business needs. - Identify ways to nurture leads throughout the customer journey.
View sessionsFind high-quality leads this spring
This session explores how to attract quality leads using lead ads instant forms. We’ll discuss how to set up and optimize your lead ad campaigns to improve performance and the quality of leads you’re generating. We’ll also explore how to test different lead ad instant forms strategies.
View sessionsImprove Lead Quality with Conversions API for CRM
Join this webinar to learn about Conversions API (CAPI) for CRM, a new tool that can help you find better-quality leads. You’ll hear from Meta’s top experts, who will share: How CAPI for CRM can help your business reduce costs per quality lead by 16% on average and step-by-step instructions for integrating with 3 of our Meta Business Partners: Hubspot, Zapier and Zoho.1.
View sessionsMeasure your offline events with Meta Conversions API
This training begins with an overview of what an omnichannel marketing strategy is and the value of connecting omnichannel data, then specifically the value of connecting offline events data. We then go into how to share offline events with the Conversions API and review implementation options. We conclude the training with an overview of reporting, measurement and ads targeting strategies with the Conversions API for offline.
View sessionsStronger performance with Meta Conversions API
This course discusses how the Meta Conversions API can help you establish a more reliable data connection that leads to improved marketing campaign performance. Determine which integration option is best for your business and explore best practices for sharing data responsibly.
View sessionsOptimize Meta Conversions API
To use the Conversions API as effectively as possible, you need to ensure that it's set up properly. Ongoing maintenance can also help identify opportunities for improvement. This training describes how you can optimize your configuration of the Conversions API and improve ad performance by maximizing event coverage, increasing event effectiveness, deduplicating events and maintaining data freshness.
View sessionsOptimize and Troubleshoot the Meta Pixel
This virtual training helps you set up and implement custom conversions, so you can optimize your ads for people who are most likely to convert. It also explores common issues that may prevent your pixel from sending accurate data. Lastly, it examines how to troubleshoot pixel integration issues and verify the data payload, so you can resolve any issues that may occur.
View sessionsTechnical Implementation of the Meta Pixel
This course is designed for marketing developers who have the technical expertise required to set up and implement more intermediate to advanced actions and solutions related to the Meta Pixel. This course will also prepare participants for the Meta Technical Implementation Specialist Exam.
View sessions