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Learn new skills to build your brand or business

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Increase your sales with omnichannel ads across Meta technologies

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    Average rating: 3.6 5 reviews

Webinar learning objectives

This training walks you through creative features available to generate local awareness, how to set up the Conversions API for offline events and strategies for measuring your omnichannel ad performance. You'll build a foundation for driving both online and in-person sales with omnichannel optimization for sales campaigns. This training is designed for advertisers who have both an online presence and physical store locations and want to increase sales generated by their Meta ads.

Set up creative features like store locations, local inventory ads and pickup overlays to generate local awareness and help increase in-store visits.

Integrate offline events with Meta Conversions API to connect your in-store sales data with your ad campaigns.

Measure omnichannel ad performance using Conversion Lift and structure a long-term testing plan for your business.

Choose an Upcoming Session

  • Dec 18 | NORAM | English

    Friday, Dec 18, 2026 at 11:00 AM to 12:30 PM EST
    • Location: NORAM
    • Instructor: Martha Pena