Defining your ad audience
Explore how to create new, custom and lookalike audiences in Meta Ads Manager.
All Activities
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Help your customers connect to your business on WhatsApp
This course provides guidance on how to encourage conversations between customers and your business, share a WhatsApp QR code and enable customers to discover your business through ads that click to WhatsApp.
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Exploring best practices for ad creative
Use high-quality creative in your mobile marketing campaigns to develop content for a mobile world. This lesson explores how you can incorporate best practices and develop content that aligns to user behavior when you design for mobile.
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Handle recovery for clients decreasing investment
Discover how to address and resolve issues with clients reducing their investment in WhatsApp for Business through diagnostic reviews, remedial actions and reset meetings.
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Prepare for expansion
Identify expansion opportunities for a client's WhatsApp for Business strategy by evaluating their current approach, defining new use cases, and presenting tailored solutions.
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Optimize your campaign with Meta Advantage+
This course covers each of the AI ad solutions within Meta Advantage+ and how to use them to improve campaign performance.
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Create engaging reels to help grow your business
This training provides creative tips to build engaging reels and creative best practices for incorporating Reels into a media strategy. Don't see any events here? Be sure to log into Blueprint to access a variety of events scheduled. To...
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Get started with Audience Network
Learn how to use Meta's Audience Network to monetize your app, how to integrate the SDK for Audience Network and how to choose ad formats.
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Get started with advertising on Facebook and Instagram
Learn about what ads on Facebook look like and how to use a Facebook business Page and Ads Manager to create ads.
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Creative brief development
Learn how to write a creative brief that defines your advertising strategy and helps you plan ads that achieve results.
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Create audiences in Meta Ads Manager
Learn about the different types of audiences available for ads and how to create them for campaigns in Meta Ads Manager.
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Community Standards and Monetization Eligibility Standards 2.0
Join our Public Content Policy team who will walk you through our Community Standards Policies and cases studies to help illustrate the types of content that are and are not allowed on our platform.
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Community Manager Recertification course
Completion of this course is required to renew your Community Manager certification from Meta.
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Grow your audience with leads across Meta technologies
As a valued user of Meta's lead generation products, we know you're already committed to driving high-quality leads for your business. But are you getting the most out of your lead generation efforts?This webinar dive deep into the latest...
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Reader Revenue on a Shoestring
Your reader revenue strategy doesn’t need to start with a massive investment. Whatever the size of your organization, be inspired by simple tactics and approaches you can implement today that will help you make meaningful gains.
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Keeping Businesses and People Safe on Facebook
Facebook strives to create a safe and welcoming community for the almost 3 billion people who use its platform around the world. This session will equip you to talk confidently with your clients by describing how Facebook addresses brand safety...
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