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Learn new skills to build your brand or business
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1132 results returned

  • Proposing a campaign budget

    Learn how to create a budget for auction and reservation buying types.

    • Path
    • Duration 18m
    • Rating 4.7
    • Intermediate

  • Exploring signals and data sources

    Learn how to track customer actions using data sources such as the Meta Pixel, Facebook SDK and Conversions API.

    • Path
    • Duration 25m
    • Intermediate
    • Credential

  • Accelerate your growth

    Create a strong foundation from which to seize the best growth opportunities. Find out how the hockey sticks and base system can help you build your startup.

    • Path
    • Rating 5.0
    • Credential

  • Increase campaign performance with partnership ads

    This training will cover how to use partnership ads to improve campaign performance. It covers the different types of partner content that can be used as partnership ads, as well as how to work with creators and build a partnership...

    • Event
    • Rating 3.8

  • Get started with data-driven marketing

    Learn how data from the Meta Pixel, Conversions API and Facebook SDK can provide insights to reach people with relevant ads.

    • Path
    • Duration 15m
    • Rating 4.7
    • Beginner
    • Credential

  • Grow your business with ads that click to Messenger

    This training is designed to help advertisers get the most out of Meta Business Messaging. It introduces Inbox in Meta Business Suite, explains how to set up and optimize ads that click to Messenger, and outlines how advertisers can...

    • Event

  • Selecting campaign objectives

    Explore the campaign objectives in Meta Ads Manager and consider which conversion locations and performance goals are available for each objective.

    • Path
    • Duration 16m
    • Rating 4.5
    • Beginner
    • Credential

  • Ad formats and placements

    Learn how to select ad formats and design creative strategies to reach your audience at each stage of the audience journey.

    • Path
    • Duration 20m
    • Rating 4.9
    • Beginner
    • Credential

  • Connect with customers using Meta Business Suite

    Learn how to use Meta Business Suite to manage your presence on both Facebook and Instagram, connect with customers, create ads and grow your business — all from one central location.

    • Path
    • Duration 19m
    • Rating 4.9
    • Beginner
    • Credential

  • Defining your ad audience

    Explore how to create new, custom and lookalike audiences in Meta Ads Manager.

    • Path
    • Duration 20m
    • Rating 4.7
    • Beginner
    • Credential

  • Help your customers connect to your business on WhatsApp

    This course provides guidance on how to encourage conversations between customers and your business, share a WhatsApp QR code and enable customers to discover your business through ads that click to WhatsApp.

    • Path
    • Duration 20m
    • Rating 4.8
    • Beginner

  • Exploring best practices for ad creative

    Use high-quality creative in your mobile marketing campaigns to develop content for a mobile world. This lesson explores how you can incorporate best practices and develop content that aligns to user behavior when you design for mobile.

    • Path
    • Duration 10m
    • Rating 4.9
    • Beginner
    • Credential

  • Handle recovery for clients decreasing investment

    Discover how to address and resolve issues with clients reducing their investment in WhatsApp for Business through diagnostic reviews, remedial actions and reset meetings.

    • Path
    • Duration 47m
    • Rating 5.0
    • Intermediate
    • Credential

  • Prepare for expansion

    Identify expansion opportunities for a client's WhatsApp for Business strategy by evaluating their current approach, defining new use cases, and presenting tailored solutions.

    • Path
    • Duration 45m
    • Intermediate
    • Credential