All Activities
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Meta Collaborative Ads
Session aims to help you drive product discovery and purchases across Meta technology apps using Collaborative Ads. This content provides best-practices and case studies to unlock product growth and drive revenue. Don't see any events here? Be sure to...
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Instant Articles Masterclass
Amplify your publishing efforts and improve your reader's experience through our latest Instant Articles case study success stories. For Entertainment, News and Sports.
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Connect with customers using Messenger
Learn how to use Messenger to connect with customers in a personal way, increase sales and improve customer service.
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Grow your audience with Advantage+ app campaigns
This training prepares advertisers to grow an app audience with Advantage+ app campaigns that use AI and automation. Explore recommendations for getting started, running successful app promotion campaigns and improving campaign performance. Don't see any events here? Be sure to...
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Maximize lead quality with Meta Conversions API for CRM
This session explores how to attract quality leads by optimizing your lead ads with instant forms campaigns with the Conversions API for CRM. We review the value of integrating your CRM with the Conversions API and go through each step...
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Include Reels placements in your campaigns
Discover how to get started with the Reels ad placement to help improve your campaign performance.
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Selecting campaign objectives and conversion settings
Learn how to select the best campaign objective and conversion settings in Ads Manager for your business goals.
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Measure the true impact of Meta ads on search traffic with Conversion Lift
Learn how to measure the true impact of Meta ads on search traffic by combining lift studies with custom conversions. This training provides an overview of the Conversion Lift methodology, step-by-step study setup guidance, and a review of the...
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Analyze your ad campaign results in Meta Ads Manager
Learn where to find key metrics in Ads Manager and how to use them to analyze campaign results.
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Increase campaign performance with diversified creative
This course explores how advertisers can diversify their ad creative and how to get the most relevant ad to a given audience.
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Optimize your campaign with Meta Advantage+
This course covers each of the AI ad solutions within Meta Advantage+ and how to use them to improve campaign performance.
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Creative brief development
Explore ways to write creative briefs that inspire and guide agency teams and improve campaign success. This workshop will give you the opportunity to practice writing effective business and campaign objectives, define an audience, write key performance indicators and select...
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Ad formats and placements
Learn how to select ad formats and design creative strategies to reach your audience at each stage of the customer journey.
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Increase your sales with omnichannel ads across Meta technologies
Generate sales across web, app and in-store channels with omnichannel ads across Meta technologies.
