All Activities
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Search lift: measuring the true impact of Meta technologies on search traffic
Add search lift to your conversion lift experiments to help determine the accuracy of your attribution analytics results.
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Improve the ad experience and increase your Audience Network revenue
Learn how to monetize your app with in-app ads, control which ads appear in your app and advertise to grow your audience.
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Use App Events to Target, Optimize and Measure
This training is intended for agencies and advertisers who know the importance of Meta Conversions API and Facebook SDK but want to more effectively map business goals to app events and communicate the installation process to app developers. Don't see...
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How to Build Your Facebook Live Community with Tony Directs
The relationship you develop with your community is yours to create. Creator, Tony Directs, walks through how he grew his massive audience using Facebook Live and shares his best tips for creating a highly engaging content strategy that will...
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Improve your advertising with Advantage+ catalog ads
In this session, you will learn what Advantage+ catalog ads are and how they can help you achieve business goals. Explore different creative formats to deliver relevant, personalized ads to your audience. Additionally, you'll learn best practices in setting...
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Accelerate your growth
Create a strong foundation from which to seize the best growth opportunities. Find out how the hockey sticks and base system can help you build your startup.
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Introduction to CrowdTangle: Get to Know Your Data
Learn how to find news stories on Facebook and Instagram, monitor top performing content, analyse your performance and develop your posting strategy.
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Troubleshooting catalog for Advantage+ catalog ads
This training helps you troubleshoot a catalog for Advantage+ catalog ads and prepare for the Meta Certified Marketing Developer Exam.
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Generate high-quality leads with Meta technologies
This course teaches you how to extract insights from data and how to use insights to make data-driven recommendations. This workshop is the fourth virtual instructor-led training covering the skills necessary for the Marketing Science Certification exam.
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Community Standards and Monetization Eligibility Standards 2.0
Join our Public Content Policy team who will walk you through our Community Standards Policies and cases studies to help illustrate the types of content that are and are not allowed on our platform.
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How to Get Started with Facebook Stars with Brandi Guice
Facebook Stars are a great way to form deeper connections with your audience as a new creator. Learn all about how to get started with Stars from beauty creator, Braannxo, as she shares her best tips for finding success...
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Community Manager Recertification course
Completion of this course is required to renew your Community Manager certification from Meta.
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Grow your audience with leads across Meta technologies
As a valued user of Meta's lead generation products, we know you're already committed to driving high-quality leads for your business. But are you getting the most out of your lead generation efforts?This webinar dive deep into the latest...
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Measure your offline events with Meta Conversions API
This training begins with an overview of omnichannel marketing strategies and the value of connecting omnichannel data, specifically offline events. We then explore how to share offline events with the Meta Conversions API and review implementation options. This training concludes...
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Reader Revenue on a Shoestring
Your reader revenue strategy doesn’t need to start with a massive investment. Whatever the size of your organization, be inspired by simple tactics and approaches you can implement today that will help you make meaningful gains.
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WhatsApp Business Platform for Effective Business Messaging
This course explores how the WhatsApp Business Platform can benefit customers and businesses across the customer journey. The course provides guidance for learners to connect business objectives to the features of the WhatsApp Business Platform, and help learners avoid making...
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Getting Started with Subscriptions
Facebook Subscriptions are a monetization option that allows fans to support creators by paying a monthly fee for exclusive content. Learn how to get started with Subscriptions from Meta Product Marketing Manager, Valentina Delgado.
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Optimize Meta Conversions API
Learn how to optimize the Meta Conversions API and help improve ad performance by applying best practices to maximize event coverage, increase event effectiveness, deduplicate events and maintain data freshness.
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Maximize campaign results with Performance 5
This course will cover the five best practices for maximizing performance of direct response campaigns across Meta technologies.
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Keeping Businesses and People Safe on Facebook
Facebook strives to create a safe and welcoming community for the almost 3 billion people who use its platform around the world. This session will equip you to talk confidently with your clients by describing how Facebook addresses brand safety...
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