Get started with experiments that help you measure what's really working in your campaigns. This training covers how to build a comprehensive measurement portfolio, then dives into 2 essential testing methods: A/B tests and Conversion Lift tests. You'll see how to design, set up and interpret results from both test types long with best practices for implementation. This training is designed for media buyers, planners, digital marketers and skilled advertisers interested in using experiments to improve campaign performance.
- Build a comprehensive measurement portfolio by selecting the right combination of solutions for reliable campaign insights.
- Set up A/B tests to compare campaign variations and interpret results using proven best practices.
- Use Conversion Lift tests to measure true campaign impact using single-cell or multi-cell test designs.