Optimize campaign performance with A/B Testing and Conversion Lift
Audience: The audience for this session can be media buyers, planners, digital marketers or skilled advertisers interested in using experiments to improve their campaign performance.
Level: Intermediate
It is important to measure the true performance of your ads on Meta platforms. This course explores the value of a 360 degree measurement approach and specifically covers how to implement and interpret Conversion Lift tests and A/B tests and use the insights to optimize your future campaigns.
By the end of this session, learners will be able to:
- Identify the value a holistic measurement approach offers in improving campaign performance.
- Set up and interpret the results of a successful A/B test.
- Set up and interpret the results of a successful Conversion lift test.
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Oct 17 | NORAM | English
Thursday, Oct 17, 2024 at 2:00 PM to 3:00 PM EDT -
Nov 12 | APAC | Bahasa
Tuesday, Nov 12, 2024 at 1:30 AM to 2:30 AM EST -
Nov 26 | APAC | English
Monday, Nov 25, 2024 at 11:00 PM to 12:30 AM EST -
Dec 9 | APAC | 廣東話
Sunday, Dec 8, 2024 at 10:00 PM to 11:00 PM EST