This course explores Advantage+ app campaigns and how these campaigns can help grow mobile app audiences. You’ll also discover how to implement Advantage+ app campaigns and discover strategies to help campaigns succeed. This content includes an overview of Advantage+ app campaigns, how to set up these types of campaigns in Meta Ads Manager and access reporting features. Learn about the learning phase and how to resolve common issues with Advantage+ app campaigns, and explore recommendations for targeting, optimization and creative. This course also describes how to apply these recommendations across the game life cycle. Finally, you’ll review how to set up various A/B tests to help identify successful campaigns.