Facebook Advertising: Objectives and Budget
This lesson introduces you to Facebook advertising objectives, discusses how they align with the customer journey and explains how to choose a campaign objective based on a business goal.
This lesson introduces you to Facebook advertising objectives, discusses how they align with the customer journey and explains how to choose a campaign objective based on a business goal.
Learn how to create content for a mobile world by using high quality creative in your mobile marketing campaigns.
Learn what dynamic ads are and how they can help you achieve business goals. Explore different creative formats to deliver relevant, personalized ads to your audience.
This lesson explores the value of having a business presence on social media. You will learn how to create a customer persona that attracts a quality audience on Facebook and Instagram.
This lesson helps you identify tactics to build relationships with their audience on Facebook and Instagram through organic engagement.
This lesson helps you understand the importance of sharing engaging visual content on social media, and offers tips for developing it.
This lesson explores the differences between Core, Custom and Lookalike Audiences, and when each is most appropriate based on the ad objective.
This lesson helps you develop an understanding of ad performance using the reporting tools in Ads Manager.
In this course, you'll learn about the evolution of ads, how businesses can adjust to the evolution of ads, create more reliable connections with Conversions API and decide what information to share.
As part of our commitment to help managed clients and agencies maximize the benefit of our apps and services, this course is designed to advise advertising professionals on how they can reach people on our platforms and increase sales...
Learn how to generate transactions by removing friction throughout every stage of the customer journey-from discovery, to purchase, and post-purchase.
Learn how to create ads that get the response you are looking for. Using lightweight motion, you will learn how to integrate our research-supported creative practices to drive people to take action.
You’ll learn the fundamental relationship between a business goal, the KPIs for that goal and the metrics to measure that KPI.
In this course, you’ll learn how to formulate a test hypothesis and choose the appropriate dependent and independent variables for your test. You’ll also learn about different measurement approaches you can use to prove or disprove your hypothesis.
This course teaches you what a regression analysis is and how to interpret the outputs of a linear regression model. You also learn how to write a simple SQL query to extract and manipulate data from databases.
This course teaches you how to extract insights from data and how to use insights to make data-driven recommendations.
This workshop examines the purpose and benefits of the Conversions API and how to select an integration option and implementation approach for an advertiser.
In this course, we explore the purpose, features and benefits of the Conversions API Gateway, and how to configure it and verify data transmission.
This course helps prepare you to verify proper implementation of the Conversions API setup, optimize your configuration of the Conversions API and troubleshoot issues.
This course helps prepare you to set up and directly implement the Conversions API.
This interactive workshop will help creative strategists acquire the skills needed to use measurement and testing to optimize the effectiveness of their ad creative and achieve provable results for clients.
This workshop will give you the opportunity to practice writing strong business and campaign objectives, defining a target audience, writing key performance indicators and selecting appropriate deliverables.
Advanced matching for the web enables advertisers to match Facebook users to pixel events, in cases where the pixel alone cannot perform the matching. Complete this course to learn about options, setup, troubleshooting and more.
This course helps you prepare, setup and troubleshoot a catalog for dynamic ads, so you can show the relevant items to the right people online.