This course explores Advantage+ app campaigns and how these campaigns can help grow mobile app audiences. You’ll also discover how to implement Advantage+ app campaigns and discover strategies to help campaigns succeed. This content includes an overview of Advantage+ app...
Get started with Advantage+ catalog ads and see how to deliver relevant, personalized ads to your audience at scale. This training covers what Advantage+ catalog ads are, the creative formats available — including catalog product videos and partnership ads —...
The purpose of this workshop is to help advertisers map their business objectives to what is functionally possible with the Conversions API Gateway for multiple accounts and determine their integration method. The purpose of this workshop is to help advertisers...
Join this webinar to learn about Conversions API (CAPI) for CRM, a new tool that can help you find better-quality leads.You’ll hear from Meta’s top experts, who will share: - How CAPI for CRM can help your business reduce costs...
Create content for a mobile world by using high quality ad creative in your mobile marketing campaigns. You will learn to design content that aligns to user behavior and incorporate best practices when designing for mobile.
Discover how to establish a more reliable data connection with the Conversions API and improve your campaign performance. Learn how to determine which integration option is best for your business and explore best practices for sharing data responsibly. This training...
In this training, you'll learn how to leverage Advantage+ sales campaigns to improve performance, increase efficiency and achieve greater scale for your online advertising efforts. Discover best practices for data integration, creative diversification and campaign measurement to maximize your results.
This training discusses how the Conversions API can help advertisers establish a more reliable data connection that leads to improved marketing campaign performance. The purpose of this workshop is to help agencies map their business objectives to what is functionally...
This training will cover proven best practices that can help maximize international sales across Meta technologies. You’ll discover guidance on how to compare destination markets, strategies for implementing cross-border ad campaigns and tactics for setting up operations that help offer...
This training explains how to use partnership ads to scale campaigns. Discover how partnership ads work, the types of content you can use and the benefits they offer for campaign performance. You'll also learn how to find creators through Creator...
The purpose of this workshop is to help agencies map their business objectives to what is functionally possible with the Conversions API Gateway for multiple accounts and determine their integration method. Content includes an overview of what the Conversions API...
This webinar will explore the changes we are introducing that will make it easier to maximize performance in Meta Ads Manager for agencies, businesses and advertisers. First, we’ll discuss how opportunity score provides experimentally proven recommendations to help improve campaign...
To use the Conversions API as effectively as possible, you need to ensure that it's set up properly. Ongoing maintenance can also help identify opportunities for improvement. This training describes how you can optimize the configuration of the Conversions...
Prepare your holiday ad strategy with this workshop. Learn product catalog best practices, monitor your catalog match rate, and explore additional catalog features.
The purpose of this webinar is to help new advertisers understand what happens after their first ad goes live. Content covers how the learning phase works, how to read results, tips for the next campaign, common mistakes to avoid and...
This webinar prepares advertisers to use Meta AI business assistant (MAIBA) and Meta ads AI connectors to streamline campaign management, access instant performance insights, benchmark results against industry peers, receive personalized recommendations, and resolve common account issues through conversation.
This training explains how to use A/B Testing, Conversion Lift and creative testing to optimize campaign variables, use Advantage+ automation and build a repeatable testing framework to lower customer acquisition cost and scale winning approaches.
This training explores how advertisers can use ad creative to help improve campaign performance. It covers creative diversification (the practice of varying formats, visuals and messages across ad sets) and practical strategies for building creative volume from existing assets, working...
The purpose of this workshop is to help advertisers in the service industry sector improve the quality of leads by optimizing their ad creative and instant forms setup. The webinar explores the strategic role of ad creative in helping businesses...
Learn how to run a Meta Conversion Lift study to determine the influence of your Meta campaigns on other channels, calibrate your attribution model and inform your ad spend with experimental results. You’ll explore why measuring channel lift matters, the...
Are your holiday ads actually working, or are you just hoping? Learn when to use an A/B test versus a conversion lift test, how to set each one up, and how to read the results so you can confidently scale...
The purpose of this workshop is to offer you an introductory-level understanding of AI, how it’s changing the way people work and offer some tools you can start experimenting with today to help optimize your own workflows.
This workshop explores the 4 Ps of effective ad creative, prominence, personalization, persistence, and performance. Learners will gain a framework for developing ads that stand out, resonate with audiences, and help deliver measurable business results.
In this workshop you’ll learn how to identify and apply key principles of effective measurement in marketing, distinguish between different types of metrics, and design experiments to measure incrementality and inform marketing decisions.
