Facebook Advertising: Objectives and Budget
This lesson introduces you to Facebook advertising objectives, discusses how they align with the customer journey and explains how to choose a campaign objective based on a business goal.
On-Demand Sessions
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Create for a Mobile World - Creative Strategy
Learn how to create content for a mobile world by using high quality creative in your mobile marketing campaigns.
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Power Your Advertising with Dynamic Ads
Learn what dynamic ads are and how they can help you achieve business goals. Explore different creative formats to deliver relevant, personalized ads to your audience.
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Build a Business Presence on Social Media
This lesson explores the value of having a business presence on social media. You will learn how to create a customer persona that attracts a quality audience on Facebook and Instagram.
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Engage an Audience on Social Media
This lesson helps you identify tactics to build relationships with their audience on Facebook and Instagram through organic engagement.
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Create Content for Facebook and Instagram
This lesson helps you understand the importance of sharing engaging visual content on social media, and offers tips for developing it.
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Facebook Advertising: Audience and Placements
This lesson explores the differences between Core, Custom and Lookalike Audiences, and when each is most appropriate based on the ad objective.
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Measurement
This lesson helps you develop an understanding of ad performance using the reporting tools in Ads Manager.
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Stronger Connections with Conversions API
In this course, you'll learn about the evolution of ads, how businesses can adjust to the evolution of ads, create more reliable connections with Conversions API and decide what information to share.
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Succeed with Facebook During Mega Sale Events
As part of our commitment to help managed clients and agencies maximize the benefit of our apps and services, this course is designed to advise advertising professionals on how they can reach people on our platforms and increase sales...
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Shorten the Path from Discovery to Purchase
Learn how to generate transactions by removing friction throughout every stage of the customer journey-from discovery, to purchase, and post-purchase.
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Design Creative to Drive Action
Learn how to create ads that get the response you are looking for. Using lightweight motion, you will learn how to integrate our research-supported creative practices to drive people to take action.
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Introduction to Measurement Methodologies: From Business Goals to KPIs - Marketing Science
You’ll learn the fundamental relationship between a business goal, the KPIs for that goal and the metrics to measure that KPI.
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Determine the Right Measurement Approach - Marketing Science
In this course, you’ll learn how to formulate a test hypothesis and choose the appropriate dependent and independent variables for your test. You’ll also learn about different measurement approaches you can use to prove or disprove your hypothesis.
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How to Interpret Statistical Outputs of Regression and Extract Data With SQL - Marketing Science
This course teaches you what a regression analysis is and how to interpret the outputs of a linear regression model. You also learn how to write a simple SQL query to extract and manipulate data from databases.
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Generate Insights to Make Data-Driven Recommendations - Marketing Science
This course teaches you how to extract insights from data and how to use insights to make data-driven recommendations.
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Get Started With the Conversions API - Advertising API Developer
This workshop examines the purpose and benefits of the Conversions API and how to select an integration option and implementation approach for an advertiser.
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Configure and Troubleshoot the Conversions API Gateway – Advertising API Developer
In this course, we explore the purpose, features and benefits of the Conversions API Gateway, and how to configure it and verify data transmission.
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Verify, Optimize and Troubleshoot the Conversions API - Advertising API Developer
This course helps prepare you to verify proper implementation of the Conversions API setup, optimize your configuration of the Conversions API and troubleshoot issues.
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Configure the Conversions API - Advertising API Developer
This course helps prepare you to set up and directly implement the Conversions API.
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Measure Creative Impact - Creative Strategy
This interactive workshop will help creative strategists acquire the skills needed to use measurement and testing to optimize the effectiveness of their ad creative and achieve provable results for clients.
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Good Brief to Great Creative - Creative Strategy
This workshop will give you the opportunity to practice writing strong business and campaign objectives, defining a target audience, writing key performance indicators and selecting appropriate deliverables.
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Advanced Matching for the Web - Marketing Developer
Advanced matching for the web enables advertisers to match Facebook users to pixel events, in cases where the pixel alone cannot perform the matching. Complete this course to learn about options, setup, troubleshooting and more.
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Catalog for Dynamic Ads - Marketing Developer
This course helps you prepare, setup and troubleshoot a catalog for dynamic ads, so you can show the relevant items to the right people online.
