Business Messaging
These trainings explore the different Meta Business tools you can use at various points in the customer journey to deliver better results. You will also learn how to connect with people through chat by building effective conversational commerce campaigns and establish a strong commerce presence on Meta messaging platforms.
Grow your business with ads that click to Instagram Direct
This workshop is intended to help advertisers use ads that click to Instagram Direct to attract new followers, engage customers and reach their business goals. This training explores Meta Business Messaging technologies, campaign creation in ads Manager, creative best practices and ad optimization.
View sessionsGrow your business with ads that click to Messenger
This training is designed to help advertisers get the most out of Meta Business Messaging. It introduces Inbox in Meta Business Suite, explains how to set up and optimize ads that click to Messenger, and outlines how advertisers can stay compliant with relevant standards and guidelines.
View sessionsGet the most out of WhatsApp Business
This presentation is intended to help small businesses get the most out of their WhatsApp Business Account. The session will begin with an overview of WhatsApp business tools, in which we’ll discuss how to create and maintain a strong profile. We’ll then explore how the available messaging tools can help you manage customer communications, how to use catalogs to display and sell products and services, and how to create and run ads on Facebook and Instagram that start conversations on WhatsApp. Upon completion of this session, you will be better equipped to use the full range of WhatsApp business tools and features to spread awareness about your products, engage with customers, effectively run ads and increase sales.
View sessionsElevate your ad strategy with the WhatsApp Business Platform
In this course, you will learn how to leverage the WhatsApp Business Platform to enhance your business messaging strategy, collaborate with a Business Messaging Partner for onboarding, set up and optimize ads that click to WhatsApp campaigns, and measure the success of your strategies using key performance indicators.
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