Skip to main content

Webinar learning objectives

Your live shopping events could be reaching thousands of new shoppers, but are they? Many sellers go live on Facebook and rely only on their existing followers to show up. Without the right setup, products aren't shoppable during the stream, new customers never find the event, and viewers leave before they buy. That's where Facebook Live shopping solutions come in. With live shopping tools, you can display products so viewers browse and purchase without leaving the stream. With live video ads, you can reach high-intent shoppers beyond your current audience. And with the right event structure, you can keep viewers engaged from start to finish. Join our live workshop with a certified Meta instructor to learn how to set up a shoppable live event, promote it with live video ads, and host a live that people stay for using a proven content structure. This session is for advertisers who want to turn their live events into a reliable sales channel, not just a one-off broadcast.

Set up a shoppable live video event with a synced catalog, product lists and Messenger automations.

Promote a live event by scheduling a live video ad in Meta Ads Manager or by boosting in Live Producer.

Plan and host a live event using a hook-story-close loop structure to retain viewers and drive purchases.

Choose an Upcoming Session