Go Live on Instagram Overview

This overview covers the different lesson topics on how to go live on Instagram.

Engage Your Audience With Instagram Live

This lesson teaches you how to use Instagram Live to connect with your audience. This lesson prepares you to use Instagram Live for your business.

• Create meaningful connections with your audience

• How to bring your community together

  • Make people feel welcome
  • Host Q&A sessions
  • Interact with your viewers during the session
  • Invite other people to join

• How to share your expertise

• How to introduce new products or services with Instagram Live

• How to raise funds for a cause you’re passionate about

Promote and Prepare for Effective and Interactive Live Sessions

This lesson teaches you how to promote and prepare for your Instagram Live. This lesson prepares you to implement a strategy before, during and after your Instagram Live sessions.

• How to promote and prepare for your Instagram Live

• Build excitement among your audience

  • Create a post
  • Use the countdown sticker
  • Update your profile information
  • Use a Q&A sticker

• How to prepare yourself for the session

  • Review your plan for what you will be talking about
  • Rehearse your live session
  • Get the room ready

How to Host an Instagram Live Session

This lesson teaches you how to connect with your community through live sessions on Instagram. This lesson prepares you to create live sessions with Instagram Live to connect with your community.

• How to engage your audience directly with Instagram Live

• How to go live on Instagram

  • Create a safe space
  • Determine how you want to share
  • Start your Live broadcast
  • Share photos and videos
  • End your session

• How to repurpose your live session

  • Edit your live session into shorter clips
  • Track your engagement

• Creative ways to make your content stand out

  • How to tell a story with your content
  • How to provide more context
  • How to make time-sensitive announcements
  • How to create a consistent look and feel

Maintain Connections With Frequent Instagram Live Sessions

This lesson teaches you how to prepare to go live regularly to stay connected with your audience. This lesson prepares you to create a plan to Go Live on Instagram consistently.

• How to create a regular Instagram Live schedule

• How to go live regularly

  • How to set goals for your live session
  • Decide when you want to go live and how often
  • Plan what you will talk about
  • Prepare to interact with your audience