Ask the Experts Session: Creative Diversification, Andromeda & The Auction EMEA

Event Details

In this session, you'll explore how creative diversity, Meta's ad retrieval system, and auction dynamics can work together to help drive ad performance. You'll also learn how to structure creative testing in Ads Manager to support creative learning and delivery efficiency.

This is a live, expert-led session hosted by Meta's Creative Shop, Marketing Science, and Blueprint teams followed by open Q&A to address your specific questions.

In this session, we'll cover:

• How Meta's AI-powered delivery system uses creative signals — format, messaging, persona, hook type — to help identify and reach new audience segments

• Why creative diversification can be a key performance lever and how a lack of diversity may limit both reach and efficiency

• How to set up creative testing in Ads Manager to support learning and help scale what works