Click Here: The Art and Science Digital Marketing and Advertising
Across the series, you'll get practical tips on:
- How to measure incrementality
- Preparing for an AI-driven future
- The 4 Ps of effective ad creative
Designed for advertisers, agencies, and marketing professionals, each session will bring the book’s most actionable insights to life. Pick up your copy of the Click Here book on Amazon.
Click Here: Going from last click to incrementality
Friday, October 17, 2025 @ 1:00 PM Eastern
Unlock the secrets to smarter marketing decisions. In this webinar, you’ll learn a clear framework for measuring marketing effectiveness, discover which metrics matter most and see how to design experiments that reveal true incrementality so you can make informed, data-driven decisions.
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Click Here: How AI is transforming marketing
Friday, October 24, 2025 @ 1:00 PM Eastern
AI is transforming marketing faster than ever, and this webinar gives you a hands-on introduction to what’s next. You’ll discover how AI is reshaping ads, content and campaigns, and get practical tools you can start using today to streamline workflows, generate creative ideas and make smarter decisions. Plus, you’ll learn how to harness AI to amplify your own creativity while keeping human insight at the center of your strategy.
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Click Here: The 4 Ps of effective ad creative
Friday, October 31, 2025 @ 1:00 PM Eastern
Creative is what makes people click and cuts through the noise. In this webinar, you'll explore the 4 Ps of effective ad creative—prominence, personalization, persistence and performance—while learning a practical framework to create ads that stand out, resonate with your audience and drive measurable business results. You’ll walk away knowing how to turn creative ideas into ads that don’t just look good but get people to take action.
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