Click Here: Going from last click to incrementality

Unlock the secrets to smarter marketing decisions. In this webinar, you’ll learn a clear framework for measuring marketing effectiveness, discover which metrics matter most and see how to design experiments that reveal true incrementality so you can make informed, data-driven decisions.

By the end of this webinar, you'll be able to:

• Apply the core principles of effective marketing measurement, including simplicity, complementary metrics and the power of incrementality.
• Tell full data stories using goal, telemetry and guardrail metrics and understand how each informs your strategy.
• Design and run experiments using techniques like randomized controlled tests, matched markets or pre/post testing to uncover true impact.