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Learn new skills to build your brand or business

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Connect your website data for better ad performance

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    Average rating: 5.0 2 reviews

Webinar learning objectives

Website data is helpful for ad performance, and setting it up doesn't have to be complicated. This training explains what the Meta Pixel and Meta Conversions API are and why using both can help improve your results. You'll explore 3 integration paths (foundational, enriched and cross-channel) and get practical guidance for setting up your connection. This training is designed for advertisers looking to strengthen their website data setup, whether you're starting fresh or building on an existing integration.

Describe how the Meta Pixel and Conversions API work together to create a more complete and reliable web data setup.

Identify your integration path (foundational, enriched or cross-channel) based on your business goals, available data and technical resources.

Implement the recommended setup steps for your chosen integration path using Events Manager.

Choose an Upcoming Session

  • Jun 16 | APAC | English

    Tuesday, Jun 16, 2026 at 1:00 AM to 2:30 AM EDT
    • Location: APAC | Language: English
    • Instructor: Adam Sugihto