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As advertising evolves, messaging is increasingly a part of daily life. Conversational commerce (c-commerce) is a term that describes the way businesses connect with people through messaging platforms. C-commerce can also help move shoppers through the path to purchase using tools such as Messenger, Instagram and WhatsApp.

This training explores how to engage people in conversations at every stage of the customer journey. We also examine how to create campaign objectives and manage conversations successfully with Meta technologies. Finally, we discuss how to target your ads to Core, Custom and lookalike audiences with audience selection tools.. 

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Click below to view the session descriptions and to RSVP. If you don’t see a scheduled session, please come back later as we are constantly adding to our calendar.

Choose an Upcoming Event

  • Jun 15 | APAC | English

    Thursday, Jun 15, 2023 at 1:00 AM to 2:30 AM EDT
    • Location: APAC | Language: English
    • Instructor: Ashwini Bissa
  • Jun 15 | APAC | English

    Thursday, Jun 15, 2023 at 1:00 AM to 2:30 AM EDT
    • Location: APAC | Language: English
    • Instructor: Arilyn Hay
  • July 4 | EMEA | Italian

    Tuesday, Jul 4, 2023 at 10:00 AM to 11:30 AM EDT
    • Location: EMEA | Language: Italian
    • Instructor: Stefano Arco
  • Jul 7 | APAC | English

    Friday, Jul 7, 2023 at 1:00 AM to 2:30 AM EDT
    • Location: APAC | Language: English
    • Instructor: Arilyn Hay
  • July 12 | EMEA | English

    Wednesday, Jul 12, 2023 at 5:00 AM to 6:30 AM EDT
    • Location: EMEA | Language: English
    • Instructor: Stefano Arco
  • Jul 26 | APAC | Cantonese

    Wednesday, Jul 26, 2023 at 2:00 AM to 3:30 AM EDT
    • Location: APAC | Language: Cantonese
    • Instructor: Meko Chan
  • Aug 29 | APAC | English

    Tuesday, Aug 29, 2023 at 1:30 AM to 3:00 AM EDT
    • Location: APAC | Language: English
    • Instructor: Ashwini Bissa
  • Sep 12 | APAC | English

    Tuesday, Sep 12, 2023 at 1:00 AM to 2:30 AM EDT
    • Location: APAC | Language: English
    • Instructor: Arilyn Hay
  • Sep 27 | APAC | English

    Wednesday, Sep 27, 2023 at 1:30 AM to 3:00 AM EDT
    • Location: APAC | Language: English
    • Instructor: Ashwini Bissa