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As advertising evolves, messaging is increasingly a part of daily life. Conversational commerce (c-commerce) is a term that describes the way businesses connect with people through messaging platforms. C-commerce can also help move shoppers through the path to purchase using tools such as Messenger, Instagram and WhatsApp.

This training explores how to engage people in conversations at every stage of the customer journey. We also examine how to create campaign objectives and manage conversations successfully with Meta technologies. Finally, we discuss how to target your ads to Core, Custom and lookalike audiences with audience selection tools.. 

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Click below to view the session descriptions and to RSVP. If you don’t see a scheduled session, please come back later as we are constantly adding to our calendar.

Choose an Upcoming Event

  • Dec 13 | APAC | English

    Wednesday, Dec 13, 2023 at 12:00 AM to 1:30 AM EST
    • Location: APAC | Language: English
    • Instructor: Arilyn Hay
  • Jan 10 | APAC | English

    Wednesday, Jan 10, 2024 at 12:00 AM to 1:30 AM EST
    • Location: APAC | Language: English
    • Instructor: Ashwini Bissa
  • Jan 23 | APAC | English

    Tuesday, Jan 23, 2024 at 12:00 AM to 1:30 AM EST
    • Location: APAC | Language: English
    • Instructor: Arilyn Hay
  • Feb 15 | APAC | Bahasa

    Thursday, Feb 15, 2024 at 1:30 AM to 3:00 AM EST
    • Location: APAC | Language: Bahasa
    • Instructor: Yasmin Nur Aini
  • February 15 | EMEA | English

    Thursday, Feb 15, 2024 at 5:00 AM to 6:30 AM EST
    • Location: EMEA | Language: English
    • Instructor: Celina Degen