300-101: Meta Certified Creative Strategy Professional

Study Guide

• Rating5.0

Practice Test

• Rating5.0

Create ads that align to your business goals

Learn how to design ad creative for each stage of the marketing funnel and connect with your audience in an authentic way.

• Duration 15m
• Rating4.8
• Intermediate
• Credential

Create for a mobile world

Understand mobile behavior and improve mobile campaign performance.

• Duration 5m
• Rating4.8
• Beginner
• Credential

Ad formats and placements

Learn how to select ad formats and design creative strategies to reach your audience at each stage of the audience journey.

• Duration 20m
• Rating4.9
• Beginner
• Credential

Connect with customers using Messenger

Learn how to use Messenger to connect with customers in a personal way, increase sales and improve customer service.

• Duration 10m
• Rating4.9
• Intermediate
• Credential

Defining your ad audience

Explore how to create new, custom and lookalike audiences in Meta Ads Manager.

• Duration 20m
• Rating4.7
• Beginner
• Credential

Reach more people on Instagram

Use the Instagram app to connect with your audience and reach more customers.

• Duration 25m
• Rating4.7
• Beginner
• Credential

Opportunity score: experimentally proven recommendations to help improve your campaign performance

Explore how to use opportunity score to improve your campaign performance.

• Duration 30m
• Rating4.9
• Intermediate
• Credential

Creative brief development

Learn how to write a creative brief that defines your advertising strategy and helps you plan ads that achieve results.

• Duration 10m
• Rating4.2
• Beginner
• Credential

Measure the impact of your ad creative

Understand the importance of testing the creative in your ad campaigns.

• Duration 20m
• Rating4.2
• Beginner
• Credential

Privacy controls and brand safety

Explore brand safety controls, and learn about standards and policies relevant to ads on Meta technologies.

• Duration 42m
• Rating4.9
• Intermediate
• Credential