200-101: Meta Certified Marketing Science Professional

Study Guide

• Rating5.0

Practice Test

• Rating5.0

From business goals to KPIs

In this course, we’ll explore the relationship between a business goal, the KPIs and the metrics to measure that KPI.

• Duration 10m
• Rating5.0
• Intermediate
• Credential

Explore data and data sources

In this course we explore how to optimize for high-quality data and use summary statistics to interpret statistical outputs.

• Duration 9m
• Rating4.8
• Advanced
• Credential

SQL basics: extract and manipulate data

In this course, we'll discuss how to extract and manipulate data with SQL queries.

• Duration 30m
• Rating4.5
• Advanced
• Credential

Introduction to measurement methodologies

This course prepares you to compare experimental and observational measurement methods and recognize when to implement A/B tests vs. randomized controlled trials (RCTs).

• Duration 30m
• Rating4.9
• Advanced
• Credential

Determine the measurement approach

In this course, we will explore how to formulate a hypothesis and how to select a measurement approach that suits your business needs.

• Duration 10m
• Rating4.9
• Intermediate
• Credential

Designing A/B tests, conversion lift tests and brand lift tests

In this course, you will learn how to design A/B tests, conversion lift tests and brand lift tests to prove or disprove your test hypothesis and recognize next steps for possible outcomes.

• Duration 10m
• Rating5.0
• Intermediate
• Credential

Interpret statistical output

Learn how to interpret statistical analysis and regression results to make decisions based on data.

• Duration 35m
• Rating4.3
• Advanced
• Credential

Generate insights to make decisions based on data

Learn how to combine data from different sources, run tests and make recommendations with a test-and-learn approach.

• Duration 30m
• Rating5.0
• Intermediate
• Credential

Virtual Trainings