Duration: 90 minutes
Exam audience: entry level marketers, including students and job seekers.
Build an Online Business Presence With a Facebook Page
Learn about the value of a Facebook Page and how to create one, as well as tools to manage an online presence.
Establish a Facebook Page Following
Learn how to establish a Facebook Page following and best practices for creating posts to engage with audiences.
Build an Online Business Presence with Instagram
Learn how to establish an online presence for a business with the free tools and features of an Instagram business account.
Connect with Customers on Instagram
Learn about creative features and communication tools you can use on Instagram to connect with customers.
Use WhatsApp for a Business
Learn about the value of a WhatsApp Business account, how to set one up and how to connect with customers.
Connect With Customers Using Meta Business Suite
This course teaches you about the tools available in Meta Business Suite and how to use them to save time and connect with customers.
Establish Your Business Presence With Messenger
This course shows how to engage with customers through Messenger and use its tools to communicate more efficiently.
Get started with advertising on Facebook and Instagram
Learn about what ads on Facebook look like and how to use a Facebook business Page and Ads Manager to create ads.
The importance of campaign objectives
Learn how to define business goals, select the correct ad objective and measure success in Meta Ads Manager.
Create audiences in Meta Ads Manager
Learn about the different types of audiences available for ads and how to create them for campaigns in Meta Ads Manager.
Choose ad placements, budget and schedule in Meta Ads Manager
Learn how to choose placements, set a budget, and a schedule for ad campaigns in Meta Ads Manager.
Customize ad creative in Meta Ads Manager
Learn how to create ads and review format, placement and creative options in Meta Ads Manager.
Set Up and Use the Pixel and the Conversions API for Ad Campaigns
Learn how to use the Pixel and the Conversions API to receive data on customer actions and optimize an advertising strategy.