Set up accounts and assets for the WhatsApp Business Platform
Learn about the accounts and assets that are required to integrate the WhatsApp Business Platform.
All Activities
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How to turn Instagram posts into ads
This course teaches you how to use your posts and stories as ads for your business on Instagram.
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Debug app events for Android and iOS
Learn how to test app event implementation and debug app events for Android and iOS.
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Use app events to target, optimize and measure
Learn how you can use app events to improve your ads targeting, optimization and measurement.
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Monetize your app with Meta Audience Network
Learn to use Audience Network to maximize revenue through bidding.
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Ad delivery optimization and advertiser controls
Learn to optimize your Meta ad campaigns by adjusting the bid, placement, creative and delivery optimization settings.
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Creative brief development
Learn how to write a creative brief that defines your advertising strategy and helps you plan ads that achieve results.
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Create ads that align to your business goals
Learn how to design ad creative for each stage of the marketing funnel and connect with your audience in an authentic way.
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Frictionless Purchasing
Your purchase forms may be making it too hard for your most loyal readers to support the journalism they love. Optimize how your audiences sign up, subscribe and donate and watch your reader support soar.
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Get Started With the Facebook SDK and App Events for Android and iOS - Advanced Marketing Developer
The Facebook SDK is a set of software components that developers can include in their mobile app to understand how people use the app, run optimized marketing campaigns and enable Facebook login and social sharing.This course helps you understand...
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Configure Facebook SDK and App Events for Android - Advanced Marketing Developer
The Facebook SDK for Android gives you access to Facebook login and social sharing, App Events, the Graph API and mobile app ads. This course helps you install and configure the Facebook SDK for Android and set up App...
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Meta Advertising Standards
In this course, you'll learn about the Meta Advertising Standards.
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Go Live on Instagram
This course teaches you how to Instagram Live for your business.
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Keeping people and businesses safe across Meta technologies
Learn to talk confidently with your clients about how Meta addresses brand safety through its set of policies and tools.
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Optimize Meta Conversions API
Learn how to optimize the Meta Conversions API and help improve ad performance by applying best practices to maximize event coverage, increase event effectiveness, deduplicate events and maintain data freshness.
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Instagram Reels 101
Join the Instagram team for an interactive introduction to Reels where you'll be taken through the full suite of tools and endless creative possibilities.
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Newsgather with CrowdTangle
In this class we'll show you how to chart trends in your country as well as introduce new tools we've launched that make it easy to rank top videos and link in your country. For Entertainment, News and Sports.
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How to build your creative strategy for Ramadan
1. Design Creative to Inspire Action - Use high-quality creative in your mobile marketing campaigns to develop content for a mobile world. In this workshop, you’ll learn how to select the format and placement that best supports your business goals.You’ll...
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Grow Your Mobile App Audience With Automated App Ads
Learn how to implement Automated App Ads to help grow mobile app audiences. We examine the benefits of Automated App Ads, review recommendations for successful campaigns and explore tests that can help optimize campaigns. Don't see any events here? Be...
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Using Facebook Live on Mobile vs. Desktop
Meta Software Engineer, Adam Creeger, explains the advantages of going Live on Desktop versus mobile and when each option might be best for your content needs.
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Create engaging Reels ads to grow your business
With 200 billion Reels plays per day across Facebook and Instagram* it’s a given that Reels ads should be an integral part of any great ad strategy. But creating effective and engaging Reels content doesn’t have to be intimidating. In...
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Privacy and data protection across Meta technologies
Learn about privacy and data protection on Meta technologies, as well as how to create ads that adhere to Meta's ad policies.
