Analyzing campaign reporting results and measurement strategies
This course provides an overview of how to analyze campaign results and implement measurement strategies to improve advertising effectiveness on Meta technologies.
All Activities
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Start marketing with Meta technologies
Learn about the Meta technologies you can use to grow your business online.
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Keeping people and businesses safe across Meta technologies
Learn to talk confidently with your clients about how Meta addresses brand safety through its set of policies and tools.
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Improving your client’s ad performance with data
This training discusses how the Conversions API can help advertisers establish a more reliable data connection that leads to improved marketing campaign performance. The purpose of this workshop is to help agencies map their business objectives to what is functionally...
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Maximize lead quality with Meta Conversions API for CRM
This session explores how to attract quality leads by optimizing your lead ads with instant forms campaigns with the Conversions API for CRM. We review the value of integrating your CRM with the Conversions API and go through each step...
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Shorten the path from discovery to purchase
Learn how to drive transactions by removing friction throughout every stage of the customer journey from discovery, to purchase and post-purchase.
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Get discovered with Reels on Facebook and Instagram
Learn how to use Reels to connect with relevant audiences in a format that resonates with them.
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Privacy and data in digital advertising
Learn more about data usage and collection in the ads ecosystem.
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Reach your customers with ads that click to WhatsApp
Learn how to use ads that click to WhatsApp to help grow your business and reach new and current customers.
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Reach your business goals with Reels ads
Discover how to get started with Reels ads by employing creative essentials and best practices for your assets and connecting with partners and creators as part of your strategy for Reels.
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How to Build Your Facebook Live Community with Tony Directs
The relationship you develop with your community is yours to create. Creator, Tony Directs, walks through how he grew his massive audience using Facebook Live and shares his best tips for creating a highly engaging content strategy that will...
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Measure success and monetize a community
Learn ways you can measure your community's performance, make decisions based on insights and monetize to generate revenue.
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Set up, implement and verify Meta Conversions API
Learn how to set up and directly implement Meta Conversions API.
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Advanced marketing mix modeling using Meta Open Source project Robyn
Learn how to use Robyn to build marketing mix models that are fast and accessible.
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SHELL Optimize Meta Conversions API
To use the Conversions API as effectively as possible, you need to ensure that it's set up properly. Ongoing maintenance can also help identify opportunities for improvement. This training describes how you can optimize your configuration of the Conversions API...
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Troubleshoot and provide technical support for the WhatsApp Business Platform
Learn about the different ways you can troubleshoot errors and provide ongoing technical support with the WhatsApp Business Platform.
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Cross-border business: increase international sales with Meta
Discover the best media practices that can help increase international sales on Meta technologies.
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SQL basics: extract and manipulate data
In this course, we'll discuss how to extract and manipulate data with SQL queries.
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Improve the ad experience and increase your Audience Network revenue
Learn how to monetize your app with in-app ads, control which ads appear in your app and advertise to grow your audience.
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Find High-Quality Leads This Spring
This session explores how to attract quality leads using lead ads instant forms. We’ll discuss how to set up and optimize your lead ad campaigns to improve performance and the quality of leads you’re generating. We’ll also explore how to...
