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Learn new skills to build your brand or business
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1131 results returned

  • Optimize Meta Conversions API

    Learn how to optimize the Meta Conversions API and help improve ad performance by applying best practices to maximize event coverage, increase event effectiveness, deduplicate events and maintain data freshness.

    • Path
    • Duration 23m
    • Rating 4.8
    • Intermediate
    • Credential

  • Grow your audience with Advantage+ app campaigns

    This training prepares advertisers to grow an app audience with Advantage+ app campaigns that use AI and automation. Explore recommendations for getting started, running successful app promotion campaigns and improving campaign performance. Don't see any events here? Be sure to...

    • Event
    • Rating 5.0

  • Beyond Brick-and-Mortar: Open Your Shop on Instagram

    Get your products in front of people who love to shop with Instagram Shopping. In this workshop, we’ll cover the various features available on Instagram Shopping and how you can set up an account for your business. Learn how to...

    • Path
    • Rating 4.2

  • Meta Certified Advertising API Developer

    You can use these curated lessons to help build the skills and knowledge required of a Facebook Certified Ads Product Developer II. Completion of these lessons is a requirement for certification.

    • Collection
    • Rating 4.9

  • Creative brief development

    Explore ways to write creative briefs that inspire and guide agency teams and improve campaign success. This workshop will give you the opportunity to practice writing effective business and campaign objectives, define an audience, write key performance indicators and select...

    • Event

  • Elevate your ad strategy with the WhatsApp Business Platform

    In this course, you will learn how to leverage the WhatsApp Business Platform to enhance your business messaging strategy, collaborate with a Business Messaging Partner for onboarding, set up and optimize ads that click to WhatsApp campaigns, and measure the...

    • Event
    • Rating 5.0

  • Get the most out of WhatsApp Business

    This presentation is intended to help small businesses get the most out of their WhatsApp Business Account. The session will begin with an overview of WhatsApp business tools, in which we’ll discuss how to create and maintain a strong...

    • Event
    • Rating 1.0

  • Optimize campaign performance with A/B Testing and Conversion Lift

    Audience: The audience for this session can be media buyers, planners, digital marketers or skilled advertisers interested in using experiments to improve their campaign performance.  Level: Intermediate It is important to measure the true performance of your ads on Meta...

    • Event
    • Rating 5.0

  • Create engaging reels to help grow your business

    This training provides creative tips to build engaging reels and creative best practices for incorporating Reels into a media strategy. Don't see any events here? Be sure to log into Blueprint to access a variety of events scheduled. To...

    • Event
    • Rating 4.5

  • Handle recovery for clients decreasing investment

    Discover how to address and resolve issues with clients reducing their investment in WhatsApp for Business through diagnostic reviews, remedial actions and reset meetings.

    • Path
    • Duration 47m
    • Rating 5.0
    • Intermediate
    • Credential

  • Technical implementation of the Meta Pixel

    This course helps you set up and implement the pixel so you can collect intent at each stage of the purchase path and tailor your messaging to move people through the marketing funnel.

    • Path
    • Duration 45m
    • Rating 4.7
    • Advanced
    • Credential

  • Setting up a business portfolio

    Learn how to manage business assets using a business portfolio in Meta Business Suite or Meta Business Manager.

    • Path
    • Duration 17m
    • Rating 4.9
    • Beginner
    • Credential

  • Maximize lead quality with Meta Conversions API for CRM

    This session explores how to attract quality leads by optimizing your lead ads with instant forms campaigns with the Conversions API for CRM. We review the value of integrating your CRM with the Conversions API and go through each step...

    • Event

  • Optimize and troubleshoot the Meta Pixel

    This course helps you set up and implement custom conversions and troubleshoot the Meta Pixel so you can optimize your ads.

    • Path
    • Duration 40m
    • Rating 4.9
    • Advanced
    • Credential