Find Opportunities for Engagement
This lesson teaches you how to turn engaged audiences into customers for your business on Facebook and Instagram.
CFINE
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Build Community Through Posts, Stories and Messages
This lesson teaches you different tips and tricks to engage with people on social media.
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Determine Your Advertising Goals on Facebook and Instagram
This lesson teaches you the foundations of advertising on Facebook and Instagram.
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How to Create Ads From Your Facebook Page
This lesson teaches you how to create ads from your Facebook Page.
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Get Creative With Stop-Motion Video
Learn how to use Videostop to develop videos.
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Create Slideshow Ads With Quik
Learn how to use Quik to creat engaging content and create slideshow videos.
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Add Animated Text With Mojo
Learn how to use animated text in your ads.
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Apply Panning Techniques to Videos
Learn how to pan a video with household supplies.
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Create a Consistent Look and Feel For Your Photos and Videos
Learn how to create a consistent look with Mojo for your images with different creative techniques.
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Build Creative Ads With Instagram Stories
Learn how to use different tools to create your ad.
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How to Make Slow Motion Video Ads
Learn how to create slow motion ads with your mobile camera.
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Edit Existing Videos With Videoshop
Learn how to ues Videoshop and other apps to enhance your content.
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Connect Your Accounts With WhatsApp to Expand Your Reach
This lesson prepares you to link and sync your Facebook and Instagram accounts with the WhatsApp Business app.
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Bring Customers to Your Business From Outside of WhatsApp
This lesson provides guidance on how to set up a WhatsApp button for businesses that have a digital presence on other platforms to bring people to WhatsApp and have conversations.
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Use WhatsApp QR Codes to Simplify Connection for Your Customers
This lesson introduces QR codes and short links, which provide entry points for new and existing customers to start conversations with small businesses.
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Create an Ad that Clicks to WhatsApp
This lesson teaches you to use the WhatsApp Business app to create an ad that clicks to WhatsApp so customers can directly start a conversation with you.
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Use WhatsApp to Connect With People
This lesson describes the features available to people and businesses on WhatsApp.
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Establish a Presence for Your Business on WhatsApp
This lesson describes how to download, install and get started with the WhatsApp Business app.
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Use WhatsApp Business Tools to Enhance Communication With Your Customers
This lesson describes how to use WhatsApp Business tools to stay organized and be more responsive.
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Showcase and Manage Your Products and Services on WhatsApp
This lesson describes how to create a catalog for a conversational business.
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Knowledge check
Take this quiz to assess your knowledge on creating ads with Ads Manager.
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Align a business goal to an ad objective
Learn how to set a business goal and choose a ad objective that aligns with their business goal in Meta Ads Manager.
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Measure the success of your ads
Learn how to identify and use success metrics relevant to your ad objective to create and refine ads in Meta Ads Manager.
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Knowledge check
Take this quiz to assess your knowledge on campaign objectives and the relevant metrics to measure your success in Meta Ads Manager.
