Facebook Advertising: Objectives and Budget
This lesson introduces you to Facebook advertising objectives, discusses how they align with the customer journey and explains how to choose a campaign objective based on a business goal.
(Training Workshops) On-Demand Sessions
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Create for a Mobile World - Creative Strategy
Learn how to create content for a mobile world by using high quality creative in your mobile marketing campaigns.
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Power Your Advertising with Dynamic Ads
Learn what dynamic ads are and how they can help you achieve business goals. Explore different creative formats to deliver relevant, personalized ads to your audience.
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Measure Creative Impact - Creative Strategy
This interactive workshop will help creative strategists acquire the skills needed to use measurement and testing to optimize the effectiveness of their ad creative and achieve provable results for clients.
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Good Brief to Great Creative - Creative Strategy
This workshop will give you the opportunity to practice writing strong business and campaign objectives, defining a target audience, writing key performance indicators and selecting appropriate deliverables.
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Advanced Matching for the Web - Marketing Developer
Advanced matching for the web enables advertisers to match Facebook users to pixel events, in cases where the pixel alone cannot perform the matching. Complete this course to learn about options, setup, troubleshooting and more.
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Catalog for Dynamic Ads - Marketing Developer
This course helps you prepare, setup and troubleshoot a catalog for dynamic ads, so you can show the relevant items to the right people online.
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Technical Pixel Implementation and Troubleshooting - Marketing Developer
This session helps you setup, implement and troubleshoot the Meta pixel so you can capture intent at each stage of the purchase path and tailor your messaging to move people down through the funnel.
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Build a Business Presence on Social Media
This lesson explores the value of having a business presence on social media. You will learn how to create a customer persona that attracts a quality audience on Facebook and Instagram.
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Engage an Audience on Social Media
This lesson helps you identify tactics to build relationships with their audience on Facebook and Instagram through organic engagement.
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Create Content for Facebook and Instagram
This lesson helps you understand the importance of sharing engaging visual content on social media, and offers tips for developing it.
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Facebook Advertising: Audience and Placements
This lesson explores the differences between Core, Custom and Lookalike Audiences, and when each is most appropriate based on the ad objective.
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Cross-Border Business: A framework to guide your expansion into new markets
This interactive workshop will teach you a three-step framework for cross-border expansion. You’ll learn which solutions you can use to explore the potential of different markets, reach new customers, localize your marketing at scale and optimize your campaign structure.
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Privacy and Data in Digital Advertising
Learn more about data usage and collection in the ads ecosystem.
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Introduction to Measurement Methodologies: From Business Goals to KPIs - Marketing Science
You’ll learn the fundamental relationship between a business goal, the KPIs for that goal and the metrics to measure that KPI.
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Determine the Right Measurement Approach - Marketing Science
In this course, you’ll learn how to formulate a test hypothesis and choose the appropriate dependent and independent variables for your test. You’ll also learn about different measurement approaches you can use to prove or disprove your hypothesis.
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How to Interpret Statistical Outputs of Regression and Extract Data With SQL - Marketing Science
This course teaches you what a regression analysis is and how to interpret the outputs of a linear regression model. You also learn how to write a simple SQL query to extract and manipulate data from databases.
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Generate Insights to Make Data-Driven Recommendations - Marketing Science
This course teaches you how to extract insights from data and how to use insights to make data-driven recommendations.
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Configure the Conversions API - Advertising API Developer
This course helps prepare you to set up and directly implement the Conversions API.
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Media Fundamentals: Ads Manager Basics
Ads Manager course is the ad management tool marketers use to run campaigns across Facebook, Instagram, Messenger and Audience Network. In this course, we discuss how to set up campaigns, ad sets and ads, as well as options available for...
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Media Fundamentals: Buying on Facebook + Ad Delivery
This course introduces you to the methods of buying ads on Facebook and the ad delivery system. By the end of this course, you’ll be able to distinguish among auction, reach and frequency, and TRP buying, and determine how to...
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Media Fundamentals: Facebook Bid Strategies
Facebook’s bid strategies help you spend your budget based on what you care about the most. This course explores how the different bid strategies available on Facebook work and how you can use them to achieve your business goals. Please...
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Media Fundamentals: Evaluate Campaign Results with Ads Manager Reporting
Ads Manager reports are essential for businesses that want to understand how their ads perform. The course covers the essentials of reporting in Ads Manager and what types of information the default campaign report includes. Please note that this video...
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Introducing Meta Advantage and simplified campaign objectives in Meta Ads Manager
Within Meta Ads Manager, some product names have changed. These automated ad products have a new name: Meta Advantage. These products can help you achieve better results, sustain performance over time and increase efficiency within the campaign creation process.
