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The purpose of this workshop is to help advertisers enhance their ad performance through automation, personalization and scalable creative delivery. We will explore the benefits and practical use of flexible media, related media and format automation, including how to...
This workshop covers how to guide AI for greater campaign performance using optimization tools across Meta technologies. Learn how to customize ad delivery for specific business KPIs and high-value customers, connect data sources for more accurate optimization and measurement...
This training begins with an overview of omnichannel marketing strategies. We then explore how to share offline events with the Meta Conversions API and review implementation options. This training concludes with an overview of omnichannel measurement strategies. Don't see any...
Learn how to measure the true impact of Meta ads on search traffic by combining lift studies with custom conversions. This training provides an overview of the Conversion Lift methodology, step-by-step study setup guidance, and a review of the...
Join us for this exclusive webinar where we’ll explore how Meta’s latest AI creative tools are transforming creative development and advertising performance. This session is designed for marketers, creative teams, and media planners eager to maximize their impact and efficiency...
Webinar learning objectives This training explains how to use partnership ads to scale campaigns. Discover how partnership ads work, the types of content you can use and the benefits they offer for campaign performance. You'll also learn how to find...
This training provides creative tips to build engaging reels and creative best practices for incorporating Reels into a media strategy. Don't see any events here? Be sure to log into Blueprint to access a variety of events scheduled. To...
Certification Prep Business Marketing Strategy instructor led training sessions provide advertisers guidance on crafting strategic marketing plans and using Meta technologies to achieve business results. This includes developing marketing strategies based on the customer journey, maximizing Meta technologies across touchpoints,...
Certification Prep Business Marketing Strategy instructor led training sessions provide advertisers guidance on crafting strategic marketing plans and using Meta technologies to achieve business results. This includes developing marketing strategies based on the customer journey, maximizing Meta technologies across touchpoints,...
Join us for this exclusive webinar where we’ll explore how Meta’s latest AI creative tools are transforming creative development and advertising performance. This session is designed for marketers, creative teams, and media planners eager to maximize their impact and...
Webinar learning objectives This training explains how to use opportunity score in Ads Manager to get personalized recommendations that can help improve campaign performance. Learn how to apply recommendations and get answers to common questions. The training is designed for...
The objective is to learn the latest strategies for supercharging creator content and driving performance using Meta’s partnership ads and creator tools. Don't see any events here? Be sure to log into Blueprint to access a variety of events...
In preparation for the Business Messaging Strategy exam, meet with the Meta Blueprint team to take and review a Practice Test together. During the session, you would answer all the questions together with the other attendees via polls, and...
This training explains how to use A/B Testing, Conversion Lift and creative testing to optimize campaign variables, use Advantage+ automation and build a repeatable testing framework to lower customer acquisition cost and scale winning approaches. Don't see any events...
Unlock the full potential of your campaigns with opportunity score, a personalized feature in Meta Ads Manager that provides tailored recommendations to help boost performance. In this workshop, you'll discover how to harness the power of opportunity score before,...
Webinar learning objectives Get started with the Meta Conversions API and learn how to establish a more reliable data connection that leads to improved marketing campaign performance for your clients. This training is designed for participants who work at advertising...
This training explains how to incorporate Reels ads into business-as-usual strategies through Meta Ads Manager, discover optimization tools to adapt your creatives for Reels, and explore how creative partnerships can support Reels ad creation and production.
Webinar learning objectives Learn what happens after your first ad goes live. This training covers how the learning phase works, how to read your results and tips for your next campaign, along with common mistakes to avoid and resources for...
