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In this training, you'll learn the fundamentals of boosting posts on Facebook. You'll learn how to set clear goals, target your ideal audience, decide on the right budget and optimize ad delivery across various placements. By mastering these key concepts,...
In this training, learners will understand the value Meta offers to help grow their business and when to use boosted posts versus Meta Ads Manager. They will also learn how to boost their first post on Meta technologies and get...
Webinar learning objectives Your live shopping events could be reaching thousands of new shoppers, but are they? Many sellers go live on Facebook and rely only on their existing followers to show up. Without the right setup, products aren't shoppable...
Webinar learning objectives Get started with Meta Advantage+ leads campaigns and see how AI-enabled automation can help you generate higher-quality leads. This training walks you through the features, setup process and best practices for Advantage+ leads campaigns. You'll also see...
The purpose of this training is to help advertisers set up and manage their ads billing and payments to avoid disruptions in ad delivery and keep their Meta accounts in good standing. Don't see any events here? Be sure to...
The purpose of this workshop is to help advertisers prepare their ad strategy for the upcoming holiday shopping season with best practices for ad creative, Meta Advantage+ solutions, omnichannel optimization and testing. Don't see any events here? Be sure to...
This webinar will explore the changes we are introducing that will make it easier to maximize performance in Meta Ads Manager for agencies, businesses and advertisers. First, we’ll discuss how opportunity score provides experimentally proven recommendations to help improve campaign...
This workshop covers how to guide AI for greater campaign performance using optimization tools across Meta technologies. Learn how to customize ad delivery for specific business KPIs and high-value customers, connect data sources for more accurate optimization and measurement and...
Webinar learning objectives Supercharge your holiday campaigns with creative strategies that drive results. In this live training, you'll learn to build holiday-first creative frameworks for Reels ads, diversify assets to reach more people and use AI tools to create engaging...
Webinar learning objectives Learn how to create product videos at scale and start using them in Meta Advantage+ catalog ads. This training covers a template-based approach to video creation that can help you produce high-quality videos without advanced editing skills...
This workshop explains how agencies can work with their clients to use opportunity score, a new feature in Meta Ads Manager, to improve campaign performance. Content will include an overview of what opportunity score is, its benefits and when...
This invite-only session is led by Meta’s Creative Shop and is designed to give expert-level creative recommendations. You’ll learn how to identify trending strategies, craft high-impact ad creative, and translate these strategies to strong performance. Don't see any events...
Webinar learning objectives Learn how to run a Meta Conversion Lift study to determine the influence of your Meta campaigns on other channels, calibrate your attribution model and inform your ad spend with experimental results. You’ll explore why measuring channel...
In this course, you’ll learn how to formulate a test hypothesis and choose the appropriate dependent and independent variables for your test. You’ll also learn about different measurement approaches you can use to prove or disprove your hypothesis. Last, you’ll...
This workshop explains how to enhance ad performance through personalization and scalable creative delivery. Explore the benefits and practical uses of Advantage+ creative, flexible media, related media and format automation, including how to turn on these features during campaign...
This course explores how you can reach and nurture high-quality leads using lead generation tools across Meta technologies. This webinar is for advertisers who generate leads using Meta technologies. These advertisers should be familiar with how to create a campaign...
The purpose of this workshop is to help learners prepare their ad strategy for the upcoming holiday shopping season. The workshop covers the benefits of using a product catalog and how to maintain one by following best practices. Next...
Improve the results of your Meta ads in 2026. Learn the latest best practices for campaign structure, automation, creative diversification and data quality. See an example of adoption of an opportunity score recommendation. Discover new catalog-compatible features and get...
This workshop is intended to help advertisers grow their business and reach their business goals by building ad campaigns with Meta Ads Manager. It covers all aspects of campaign creation including campaign goals, automations, budgets, audience, placements, ad creative...
What is this about? This webinar will help you learn more about agency fee, an ads manager revenue management tool which enables you to add your markup directly to your advertisers’ awareness campaigns Who is this for?Agency leaders who...
This workshop explores how you can showcase and sell products with ads that click to Messenger and shopping features on Messenger. Learn how to add products to Meta Commerce Manager, improve ad performance with catalog best practices and create...
In this training, you will discover how to get started with advertising on Instagram by leveraging Meta technologies to achieve your business goals. You’ll learn how to create engaging images, videos, and captions that connect with customers and increase...
In this training, you'll learn how advertising works across Meta technologies and discover how to create engaging content, connect with customers, set clear business goals, and use tools like Facebook Pages, Boost, Meta Business Suite and Ads Manager to...
Unlock the full potential of WhatsApp Business with cutting-edge messaging solutions for your company. In this training, you will learn how to automate key processes, build stronger customer relationships, and drive faster business results. Discover how utility and authentication messages...
