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This training is designed to guide creative strategists on measurement and testing tools to improve creative work for better campaign outcomes. Don't see any events here? Be sure to log into Blueprint to access a variety of events scheduled.To log...
Create content for a mobile world by using high-quality ad creative in your mobile marketing campaigns. You will learn to design content that aligns to people’s behavior and incorporate best practices when designing for mobile. Don't see any events here?...
Explore ways to write creative briefs that inspire and guide agency teams and improve campaign success. This workshop will give you the opportunity to practice writing effective business and campaign objectives, define an audience, write key performance indicators and select...
In this session, you will learn what Advantage+ catalog ads are and how they can help you achieve business goals. Explore different creative formats to deliver relevant, personalized ads to your audience. Additionally, you'll learn best practices in setting...
This training will cover proven best practices that can help maximize international sales across Meta technologies. You’ll discover guidance on how to compare destination markets, strategies for implementing cross-border ad campaigns and tactics for setting up operations that help offer...
Meet with the Meta Blueprint team to learn all about our Meta Certification program. Ask questions about our family of apps and services, topics in our certification exams and the process from start to finish during this session. Media...
This course discusses how the Meta Conversions API can help you establish a more reliable data connection that leads to improved marketing campaign performance. Determine which integration option is best for your business and explore best practices for sharing...
The catalog tool provides solutions that help businesses sell products online by creating meaningful connections between customers and their product inventory. Catalogs help businesses find high-intent shoppers, optimize targeting and use multiple events to define targets. This virtual training workshop...
This course helps you prepare and set up a catalog for Advantage+ Catalog Ads so you can show relevant items to the right people online. Don't see any events here? Be sure to log into Blueprint to access a variety...
This virtual training helps you set up and implement custom conversions, so you can optimize your ads for people who are most likely to convert. It also explores common issues that may prevent your pixel from sending accurate data. Lastly,...
This training helps you troubleshoot a catalog for Advantage+ catalog ads so you can diagnose and address issues that may occur. Don't see any events here? Be sure to log into Blueprint to access a variety of events scheduled.To log...
In this course, you’ll learn the fundamental relationship between a business goal, the KPIs for that goal and the metrics to measure that KPI. You’ll also learn about different types of data you can expect to use in marketing and...
Marketing science is the robust use of data to make better marketing decisions that are grounded in data and science. In this course, you’ll learn how to formulate a test hypothesis and choose the appropriate dependent and independent variables for...
This course teaches you what a regression analysis is and how to interpret the outputs of a linear regression model. You also learn how to write a simple SQL query to extract and manipulate data from databases. Don't see any...
This course teaches you how to extract insights from data and how to use insights to make data-driven recommendations. This workshop is the fourth virtual instructor-led training covering the skills necessary for the Marketing Science Certification exam. Don't see any...
Learn how to effectively use video across Facebook and Instagram to drive business growth, engage your audience, and achieve your marketing goals. Don't see any events here? Be sure to log into Blueprint to access a variety of events...
This training is intended for agencies and advertisers who know the importance of Meta Conversions API and Facebook SDK but want to more effectively map business goals to app events and communicate the installation process to app developers. Don't see...
This course prepares you to use the Conversions API Gateway, the self-service option that enables you to set up the Conversions API quickly without the need for dedicated developer resources. In this session, we explore the purpose, features and benefits...
This course is designed to help you implement Advantage+ app campaigns to help you reach your business goals. It covers the benefits of Advantage+ app campaigns, how to set up a campaign in Meta Ads Manager and how to manage...
In this training, you will learn how to create Reels ads and how to implement the creative essentials to enhance performance in your Facebook and Instagram Reels ads campaign strategies. You’ll also learn how to implement a Reels ads campaign...
This course explores how you can reach and nurture high-quality leads using lead generation tools across Meta technologies.This webinar is for advertisers who generate leads using Meta technologies. These advertisers should be familiar with how to create a campaign in...
This course explores how the WhatsApp Business Platform can benefit customers and businesses across the customer journey. The course provides guidance for learners to connect business objectives to the features of the WhatsApp Business Platform and helps learners to avoid...
In this three-part session, you’ll learn to leverage Advantage+ sales campaigns to achieve better performance, increased efficiency and greater scale for your sales campaigns. First, you’ll learn about key features and benefits of Advantage+ sales campaigns before walking through...
To use the Conversions API as effectively as possible, you need to ensure that it's set up properly. Ongoing maintenance can also help identify opportunities for improvement. This training describes how you can optimize your configuration of the Conversions...
