Click below to view the session descriptions and to RSVP. If you don’t see a scheduled session, please come back later as we are constantly adding to our calendar.
Businesses are seeing the value in connecting privately with customers via Messenger. In this Spotlight session, learn more about how you can use our different Messenger solutions in your advertising strategy to start or renew conversations with your customers. Don't...
It’s no secret that today’s advertising landscape contains a myriad of ever-changing data points for media teams to consider. Machine learning can help alleviate this time-consuming calculus and allow every dollar to flow to the most valuable impression, a condition...
The quality of creative can have a significant impact on campaign results. This interactive workshop will help creative strategists acquire the knowledge and skills needed to use measurement and testing to optimize the effectiveness of their ad creative and achieve...
Learn how implementing the Facebook pixel can help you measure and drive business outcomes. In this session you’ll be using a real website to practice implementing the pixel without the help of a developer. Additionally, you’ll be implementing standard...
In this course we will learn about Facebook advertising policies and their purpose. We also explain our review process and the common reasons why ads may be rejected. This includes an explanation of the differences between restricted and prohibited content,...
As advertising evolves, messaging is increasingly a part of daily life. Conversational commerce (c-commerce) is a term that describes the way businesses connect with people through messaging platforms. C-commerce can also help move shoppers through the path to purchase using...
Create content for a mobile world by using high quality creative in your mobile marketing campaigns. You will learn to design content that aligns to user behavior and incorporate creative best practices when designing for mobile. Don't see any...
Explore ways to write briefs that inspire and guide agency teams to create successful campaigns. This workshop gives you an opportunity to practice writing strong business and campaign objectives, define a relevant audience, choose metrics and select appropriate deliverables. Don't...
Designed as a follow up to Liquidity Tools Overview, in this session you’ll see system demonstrations to enable these tools and take a dive deeper into the best practices to leverage for each. You also learn how data sources...
There's no question that good creative can significantly improve campaign results. This interactive workshop will help creative strategists acquire the skills needed to use measurement and testing to optimize the effectiveness of their ad creative and achieve provable results...
Learn what Advantage+ catalog ads are and how they can help you achieve your business goals. Explore different creative formats to deliver relevant, personalized ads to your audience. Additionally, you'll learn best practices in setting up your Advantage+ catalog ads...
This training shows how to use cross-border solutions to help businesses identify potential foreign markets for expansion and localize advertising efforts at scale. It also provides guidance on how to establish a seamless buying experience, optimize a creative strategy for...
Learn about Facebook’s business tools for offline conversions. Specifically, you’ll learn how to bridge the measurement gap between your online and offline conversions, how to build offline audiences and creative best practices in using the Store Traffic Objective. Don't see...
Discover how mobile is shaping the video landscape across the Facebook family of apps and services. Learn creative best practices for building video for feed, stories and in-stream placements. Explore video ads buying and measurement best practices to help you...
Meet with the Facebook Blueprint team to learn all about our Facebook Certification program. Ask questions about our family of apps and services, topics in our certification exams and the process from start to finish during this session. Media...
Advertising tailored to people can be more effective, both for consumers and business performance. In this course, you’ll learn how ads are evolving to provide more transparency and control. We’ll examine the impact this can have on businesses who rely...
In this day and age, consumers expect to get exactly what they want, exactly when they want it. To meet this expectation, brands need to build full funnel experiences that anticipate people’s needs. In this training, you’ll learn how...
Use high-quality creative in your mobile marketing campaigns to develop content for a mobile world. In this workshop, you’ll learn how to select the format and placement that best supports your business goals. You’ll explore how you can incorporate best...
The catalog tool provides solutions that help businesses sell products online by creating meaningful connections between customers and their product inventory. Catalogs help businesses find high-intent shoppers, optimize targeting and use multiple events to define targets. This virtual training workshop...
This session is designed to help you manage your book of business by applying sales techniques. This training will explore a consultative framework designed to build trusting relationships with your clients so you can help them achieve their business goals...
Every year, shoppers look forward to mega sale events that occur on major holidays and events across the globe. This course helps advertising professionals discover how they can reach people across Meta technologies and increase sales during these shopping seasons....
One of the main strengths of online advertising is the ability to measure user interactions. In this course, you learn how Facebook centers its measurement and reporting around people and how you can focus on the metrics that align...
This virtual training helps you set up and implement custom conversions, so you can optimize your ads for people who are most likely to convert. It also explores common issues that may prevent your pixel from sending accurate data. Lastly,...
After you connect a Meta Pixel to your catalog, you can see the items matched between your pixel and catalog. This course examines common item match rate issues and shares strategies and tools you can use to troubleshoot these...
