In this training, you will learn how to create Reels ads and how to implement the creative essentials to enhance performance in your Facebook and Instagram Reels ads campaign strategies. You’ll also learn how to implement a Reels ads campaign...
Learn how to select the best campaign objective and conversion settings in Ads Manager for your business goals.
Explore the campaign objectives in Meta Ads Manager and consider which conversion locations and performance goals are available for each objective.
Explore how to use Meta Ads Manager and Meta Business Suite for campaign activation, reporting and management.
Webinar learning objectives Discover how to maximize results with Meta Advantage+ sales campaigns in this live training session. You'll learn how to use AI to automate campaigns, reach audiences most likely to convert and run A/B tests to measure success....
Explore how to optimize your advertising strategy with campaign objectives, performance goals and data-based decision making.
Learn how to implement best practices for ad creative in Meta Ads Manager.
Learn how to set up a campaign through the auction and reservation buying types in Meta Ads Manager.
Use high-quality creative in your mobile marketing campaigns to develop content for a mobile world. This lesson explores how you can incorporate best practices and develop content that aligns to user behavior when you design for mobile.
This training prepares advertisers to grow an app audience with Advantage+ app campaigns that use AI and automation. Explore recommendations for getting started, running successful app promotion campaigns and improving campaign performance. Don't see any events here? Be sure to...
This training is designed to guide creative strategists on measurement and testing tools to improve creative work for better campaign outcomes. Don't see any events here? Be sure to log into Blueprint to access a variety of events scheduled.To log...
This training begins with an overview of omnichannel marketing strategies. We then explore how to share offline events with the Meta Conversions API and review implementation options. This training concludes with an overview of omnichannel measurement strategies. Don't see...
This course explores how you can reach and nurture high-quality leads using lead generation tools across Meta technologies. This webinar is for advertisers who generate leads using Meta technologies. These advertisers should be familiar with how to create a campaign...
This training discusses how the Conversions API can help advertisers establish a more reliable data connection that leads to improved marketing campaign performance. The purpose of this workshop is to help agencies map their business objectives to what is functionally...
Certification Prep Business Marketing Strategy instructor led training sessions provide advertisers guidance on crafting strategic marketing plans and using Meta technologies to achieve business results. This includes developing marketing strategies based on the customer journey, maximizing Meta technologies across touchpoints,...
Advertising tailored to people can be more effective, both for consumers and business performance. In this course, you’ll learn how ads are evolving to provide more transparency and control. We’ll examine the impact this can have on businesses who rely...
This training covers the AI tools within Meta Advantage+, including the end-to-end campaign solutions of Advantage+ sales, app and leads campaigns. You’ll also learn the tools in 5 categories of Advantage+ single-step solutions that use AI to automate parts of...
Explore how to select new, custom and lookalike audiences for your ads and use Meta Advantage+ audience.
This workshop is intended to help advertisers use ads that click to Instagram Direct to attract new followers, engage customers and reach their business goals. This training explores Meta Business Messaging technologies, campaign creation in ads Manager, creative best practices...
To use the Conversions API as effectively as possible, you need to ensure that it's set up properly. Ongoing maintenance can also help identify opportunities for improvement. This training describes how you can optimize the configuration of the Conversions...
Certification Prep Business Marketing Strategist instructor led training sessions provide advertisers guidance on crafting strategic marketing plans and using Meta technologies to achieve business results. This includes developing marketing strategies based on the customer journey, maximizing Meta technologies across touchpoints,...
This course prepares you to use the Conversions API Gateway, the self-service option that enables you to set up the Conversions API quickly without the need for dedicated developer resources. In this session, we explore the purpose, features and benefits...
Certification Prep Business Marketing Strategy instructor led training sessions provide advertisers guidance on crafting strategic marketing plans and using Meta technologies to achieve business results. This includes developing marketing strategies based on the customer journey, maximizing Meta technologies across touchpoints,...
Explore how to use opportunity score to improve your campaign performance.
