Marketing science is the robust use of data to make better marketing decisions that are grounded in data and science. In this course, you’ll learn how to formulate a test hypothesis and choose the appropriate dependent and independent variables for...
The catalog tool provides solutions that help businesses sell products online by creating meaningful connections between customers and their product inventory. Catalogs help businesses find high-intent shoppers, optimize targeting and use multiple events to define targets. This virtual training workshop...
Impress clients with the latest recommendations and master campaign best practices by attending one of our live webinars. You’ll learn: The importance of a simplified account structure. How to unlock new opportunities with automation. New creative tactics to supercharge client...
This workshop examines the purpose and benefits of the Conversions API and how to select an integration option and implementation approach for an advertiser.
In this course, we explore the purpose, features and benefits of the Conversions API Gateway, and how to configure it and verify data transmission.
Learn what Advantage+ catalog ads are and how they can help you achieve your business goals. Explore different creative formats to deliver relevant, personalized ads to your audience. Additionally, you'll learn best practices in setting up your Advantage+ catalog ads...
This training shows how to use cross-border solutions to help businesses identify potential foreign markets for expansion and localize advertising efforts at scale. It also provides guidance on how to establish a seamless buying experience, optimize a creative strategy for...
The quality of creative can have a significant impact on campaign results. This interactive workshop will help creative strategists acquire the knowledge and skills needed to use measurement and testing to optimize the effectiveness of their ad creative and achieve...
This course explores Advantage+ app campaigns and how these campaigns can help grow mobile app audiences. You’ll also discover how to implement Advantage+ app campaigns and discover strategies to help campaigns succeed. Don't see any events here? Be sure to...
This course explores Advantage+ app campaigns and how these campaigns can help grow mobile app audiences. You’ll also discover how to implement Advantage+ app campaigns and discover strategies to help campaigns succeed. This content includes an overview of Advantage+ app...
In this course, you’ll learn how to formulate a test hypothesis and choose the appropriate dependent and independent variables for your test. You’ll also learn about different measurement approaches you can use to prove or disprove your hypothesis.
You’ll learn the fundamental relationship between a business goal, the KPIs for that goal and the metrics to measure that KPI.
In this course, you'll learn about the evolution of ads, how businesses can adjust to the evolution of ads, create more reliable connections with Conversions API and decide what information to share.
During this 1 hour session, you'll learn how you can implement the Conversions API in minutes without a costly developer, followed by a walk through live integration of the Conversions API Gateway via Stape. Agenda: How the Conversions API can...
In this three-part session, you’ll learn to leverage Advantage+ shopping campaigns to achieve better performance, increased efficiency and greater scale for your sales campaigns. First, you’ll learn about key features and benefits of Advantage+ shopping campaigns before walking through campaign...
Meet with the Meta Blueprint team to learn all about our Meta Certification program. Ask questions about our family of apps and services, topics in our certification exams and the process from start to finish during this session. Media...
This session is designed to help you manage your book of business by applying sales techniques. This training will explore a consultative framework designed to build trusting relationships with your clients so you can help them achieve their business goals...
Meta's New Starter Onboarding session is a compact live webinar built to onboard and educate individuals on how to navigate the advertising ecosystem across Meta’s family of apps and services. This training is relevant for individuals who are newly on-boarded...
This course helps prepare you to verify proper implementation of the Conversions API setup, optimize your configuration of the Conversions API and troubleshoot issues.
Built for direct-to-consumer or single brand online retailers, Advantage+ shopping campaigns is a first-of-its-kind always-on solution that leans on new machine-learning models to connect relevant ads to shoppers with implicit and explicit intent. With ASC, advertisers can create a...
Changes in how consumers interact with video have led to an increase in video consumption across Meta technologies. This course can help advertisers within agencies as well as clients discover how to add and recommend in-stream standalone as part of...
This course prepares you to use the Conversions API Gateway, the self-service option that enables you to set up the Conversions API quickly without the need for dedicated developer resources. In this session, we explore the purpose, features and benefits...
