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Paid messaging on the WhatsApp Business Platform

  • By Meta Blueprint
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Webinar learning objectives

This training provides an introduction to Meta Business Messaging for sellers, partners and business professionals. Learn how the WhatsApp Business Platform connects businesses with customers, explore the features and tools available for paid messaging, and see how different message categories apply to real industry use cases and customer journeys.

Explain how the WhatsApp Business Platform works, including business-initiated and user-initiated messages.

Discuss the message types, features and tools available for WhatsApp paid messaging.

Connect message categories to real industry use cases and customer journeys.

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