Best practices to improve the performance of ads that click to WhatsApp

This training is designed to help small businesses recognize and apply the benefits of Business Messaging and ads that click to WhatsApp. This training explores how to apply optimization techniques and creative best practices and to ad campaigns that click to message. It also covers how to use automation tools to help create a positive messaging experience, how to improve performance with purchase optimization and how to access and apply relevant performance metrics in your reporting in Meta Ads Manager.

Don't see any events here? Be sure to log into Blueprint to access a variety of events scheduled.

To log in, head to the top right corner and click on the 'Log In' button. Once logged in, review your profile information and update to reflect your (1) first name, (2) last name, (3) work email, and (4) country through this link.

Click below to view the session descriptions and to RSVP. If you don’t see a scheduled session, please come back later as we are constantly adding to our calendar.