Automation (AI)
These trainings cover how to use the new, simplified campaign objectives to find and reach potential customers, how Meta Advantage and Advantage+ can help you increase campaign performance and additional solutions you can use to help achieve your business goals.
Introducing a streamlined campaign setup for sales, app and lead campaigns
This training prepares you to set up Advantage+ sales (formerly Advantage+ shopping), Advantage+ app and Advantage+ leads campaigns in the new streamlined setup that’s becoming available in Meta Ads Manager. In this session, we explore what is changing for sales, app and leads campaigns, and how these changes can help you achieve the best outcomes for your campaigns by using AI. Review how to set up these campaigns in Ads Manager, as well as how to maintain your Advantage+ campaign status when you make adjustments to your campaign during campaign creation. Learn how to use controls and manual settings if your business requires them, and how to maintain settings for existing campaigns.
View sessionsMaximize your campaign results with Performance 5
In this training, you will learn the five best practices for maximizing performance of direct response campaigns across Meta technologies.
View sessionsSearch lift: measuring the true impact of Meta technologies on search traffic
Learn how to add search lift to your conversion lift experiments to help determine the accuracy of your attribution analytics results. This will help you identify the true source of demand for your products so that you can make more informed decisions with your marketing strategy to help improve campaign performance.
View sessionsOptimize your campaign with Meta Advantage
In this training, you will learn how the AI tools within Meta Advantage can be used to improve campaign performance. This training provides an overview and use case for each tool, so you can determine which tools would be best suited to your campaigns.
View sessionsPrepare and set up catalog for Advantage+ catalog ads
This course helps you prepare and set up a catalog for Advantage+ Catalog Ads so you can show relevant items to the right people online.
View sessionsShorten the Path from Discovery to Purchase
In this day and age, consumers expect to get exactly what they want, exactly when they want it. To meet this expectation, brands need to build full funnel experiences that anticipate people’s needs. In this training, you’ll learn how to design for this new generation of consumers by leveraging tried and true performance marketing strategies mixed with new approaches to unify your marketing messaging and the user experience in your advertising campaigns.
View sessionsMaximize performance with Advantage+ shopping campaigns
In this three-part session, you’ll learn to leverage Advantage+ sales campaigns to achieve better performance, increased efficiency and greater scale for your sales campaigns. First, you’ll learn about key features and benefits of Advantage+ sales campaigns before walking through campaign setup. We’ll then focus on how to improve performance of Advantage+ sales campaigns by identifying recommendations for successful campaigns. In the last section, you’ll learn about how to measure campaign performance depending on what stage you’re at with running Advantage+ sales campaigns.
View sessionsGrow your audience with Advantage+ app campaigns
This course is designed to help you implement Advantage+ app campaigns to help you reach your business goals. It covers the benefits of Advantage+ app campaigns, how to set up a campaign in Meta Ads Manager and how to manage the campaign learning phase to minimize costs and delays. This course will conclude with recommendations for running a successful app campaign and a demonstration of running an A/B test to measure campaign performance.
View sessionsTroubleshoot catalog for Advantage+ catalog ads
This training helps you troubleshoot a catalog for Advantage+ catalog ads so you can diagnose and address issues that may occur.
View sessionsCross-border business: Maximize international sales with Meta
This training will cover proven best practices that can help you maximize international sales across Meta technologies. You’ll discover guidance on how to compare destination markets, strategies for implementing cross-border ad campaigns and tactics for setting up operations that help offer seamless shopping experiences.
View sessionsImprove your advertising with Advantage+ catalog ads
The purpose of this workshop is to help agencies map their business objectives to what is functionally possible with the Conversions API Gateway for multiple accounts and determine their integration method. Content includes an overview of what the Conversions API is and how the Conversions API Gateway for multiple accounts can be helpful for agencies. Participants will see a high-level overview of how to implement the Conversions API Gateway for multiple accounts through partners or a direct integration.
View sessions