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The Conversions API is a Facebook Business Tool that enables you to share key web and offline events, or customer actions, directly from your server to Facebook. It works with the Facebook pixel to help improve the performance and measurement of your ad campaigns. This course helps prepare you to set up and directly implement the Conversions API.

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To log in, head to the top right corner and click on the 'Log In' button. Once logged in, review your profile information and update to reflect your (1) first name, (2) last name, (3) work email, and (4) country through this link

Click below to view the session descriptions and to RSVP. If you don’t see a scheduled session, please come back later as we are constantly adding to our calendar.

Choose an Upcoming Event

  • October 11 | EMEA | English

    Tuesday, Oct 11, 2022 at 3:00 AM to 4:30 AM EDT
    • Location: EMEA | Language: English
    • Instructor: Karim Alweheshy
  • October 14 | EMEA | English

    Friday, Oct 14, 2022 at 6:30 AM to 8:00 AM EDT
    • Location: EMEA | Language: English
    • Instructor: Karim Alweheshy
  • Nov 3 | NORAM | English

    Thursday, Nov 3, 2022 at 1:00 PM to 2:30 PM EDT
    • Instructor: Alex Proujansky