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The Conversions API is a direct channel to gather customer activity in a way that supports efforts to honor the choices consumers make about data sharing. The Conversions API continues to send data through browser-independent mechanisms, even when the browser and device defaults block Facebook pixel and event data. This virtual training workshop examines the purpose and benefits of the Conversions API and how to select an integration option and implementation approach for an advertiser.

This training supports preparation for the Advertising API Developer certification and is intended for the developer audience. This includes learners with a technical background, such as web developers, software engineers, and technical implementation specialists.

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