Introduction to Measurement Methodologies: From Business Goals to KPIs - Marketing Science
Marketing science is the robust use of data to make better marketing decisions that are grounded in data and science. In this course, you’ll learn the fundamental relationship between a business goal, the KPIs for that goal and the metrics to measure that KPI. You’ll also learn about different types of data you can expect to use in marketing and the Meta technologies you can use to inform your analysis or conduct experiments. Last, you’ll learn about the difference between observational and experimental measurement methodologies.
This course is the first of four sessions designed to help learners prepare for the Meta Certified Marketing Science Professional Exam. This course isn’t a guarantee you pass the exam. There are more resources you can use to fill the gap between the content covered in this series and the content tested on the exam.
Don't see any events here? Be sure to log into Blueprint to access a variety of events scheduled.
To log in, head to the top right corner and click on the 'Log In' button. Once logged in, review your profile information and update to reflect your (1) first name, (2) last name, (3) work email, and (4) country through this link.
Click below to view the session descriptions and to RSVP. If you don’t see a scheduled session, please come back later as we are constantly adding to our calendar.
Choose an Upcoming Event
June 28 | EMEA | FrenchWednesday, Jun 28, 2023 at 5:00 AM to 7:00 AM EDT
Jul 4 | APAC | EnglishTuesday, Jul 4, 2023 at 1:00 AM to 3:00 AM EDT
July 25 | NORAM | EnglishTuesday, Jul 25, 2023 at 1:00 PM to 2:30 PM EDT
Aug 2 | APAC | EnglishWednesday, Aug 2, 2023 at 1:00 AM to 3:00 AM EDT
Sep 5 | APAC | EnglishTuesday, Sep 5, 2023 at 1:00 AM to 3:00 AM EDT