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Pamela and Jeffrey Blair are husband and wife Co-Owners of Eyeseeme and parents to four children. Pamela and Jeffrey homeschool their four children and noticed their questions about why they weren’t seeing Black characters in their story books or learning more about African American history in the books that were available. From this experience, they started doing research (as parents) and saw an opportunity to bridge the gap between education, identity, history and fun for many other children. This gave them the idea to open a bookstore. They realized that African American kids can't be what they can't see. So, in 2015, "Eye-see-me" was born in the hopes that if all kids are exposed to African American history, they can feel empowered to become heroes of their own stories too.