Vertex Effects is a musical instrument store that handcrafts and sells electric guitar pedals and bass players based out of Northern California. They were founded in 2012 by Owner, Mason Marangella with the goal to inspire musical artistry and creative innovation. They sell their products via eCommerce on their website and through distributors located across 50 countries. Mason was a strong panelist at our Oakland, CA BwF event in December 2019. Prior to Covid, 53% of website/eCommerce traffic comes straight from Facebook, and this traffic accounts for 27% of purchases per year.