Facebook Advertising: Objectives and Budget
This lesson introduces you to Facebook advertising objectives, discusses how they align with the customer journey and explains how to choose a campaign objective based on a business goal.
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- Get started with Facebook
- Get started with advertising
- Learn advanced buying options
- Target the right audience
- Build awareness
- Drive consideration
- Generate leads
- Promote my app
- Increase online sales
- Increase in-store sales
- Choose ad formats
- Get creative inspiration
- Manage ads
- Measure ad performance
- Learn about Messenger
- Learn about Instagram
- Distribute and monetize content
- Build Community