Explore ways to write briefs that inspire and guide agency teams to create successful campaigns. This workshop gives you an opportunity to practice writing strong business and campaign objectives, define a relevant audience, choose metrics and select appropriate deliverables. Don't...
In this course, you will learn how to use Facebook Reels and Instagram Reels to create short, entertaining videos that help people discover your brand. You will also learn how to create ads for Reels ads and how to incorporate...
This training begins with an overview of what an omnichannel marketing strategy is, the value of connecting omnichannel data, specifically offline events. We then go into how to share offline events with the Conversions API and review implementation options. We...
This interactive workshop will teach you a three-step framework for cross-border expansion. You’ll learn which solutions you can use to explore the potential of different markets, reach new customers, localize your marketing at scale and optimize your campaign structure.
This training will cover proven best practices that can help maximize international sales across Meta technologies. You’ll discover guidance on how to compare destination markets, strategies for implementing cross-border ad campaigns and tactics for setting up operations that help offer...
This course helps you prepare and set up a catalog for Advantage+ Catalog Ads so you can show relevant items to the right people online. Don't see any events here? Be sure to log into Blueprint to access a variety...
This course explores how the Meta Discovery Commerce system helps enable omnichannel marketing, and how advertisers can use store solutions to create seamless online to in-store experiences to increase in-store sales. This course also discusses how to measure the impact...
This course teaches you what a regression analysis is and how to interpret the outputs of a linear regression model. You also learn how to write a simple SQL query to extract and manipulate data from databases.
In this course, you’ll learn the fundamental relationship between a business goal, the KPIs for that goal and the metrics to measure that KPI. You’ll also learn about different types of data you can expect to use in marketing and...
This lesson helps you understand the importance of sharing engaging visual content on social media, and offers tips for developing it.
Changes in how consumers interact with video have led to an increase in video consumption across Meta technologies. This course can help advertisers within agencies as well as clients discover how to add and recommend in-stream standalone as part of...
In this course, you'll learn about the evolution of ads, how businesses can adjust to the evolution of ads, create more reliable connections with Conversions API and decide what information to share.
Last year, Meta saw 18.9% growth for lead ad submissions during the 2nd quarter*. Register for our free webinar to learn how our improved features can help you get better quality leads this spring. *Source: Year-over-year analysis of over 500M...
This course teaches you what a regression analysis is and how to interpret the outputs of a linear regression model. You also learn how to write a simple SQL query to extract and manipulate data from databases. Don't see any...
This course explores Advantage+ app campaigns and how these campaigns can help grow mobile app audiences. You’ll also discover how to implement Advantage+ app campaigns and discover strategies to help campaigns succeed. Don't see any events here? Be sure to...
With 200 billion Reels plays per day across Facebook and Instagram* it’s a given that Reels ads should be an integral part of any great ad strategy. But creating effective and engaging Reels content doesn’t have to be intimidating. In...
This training helps advertisers understand the business value of app event solutions. Learners will be able to identify the right solution for their business needs and outline the implementation process. Don't see any events here? Be sure to log into...
People prefer personalized ad experiences, however they also have greater expectations for data control and transparency. This training helps you to understand how the ads ecosystem is changing, how this might impact your current advertising practices and how to...
Every year, shoppers look forward to mega sale events that occur on major holidays and events across the globe. This course helps advertising professionals discover how they can reach people across Meta technologies and increase sales during these shopping seasons....
In this day and age, consumers expect to get exactly what they want, exactly when they want it. To meet this expectation, brands need to build full funnel experiences that anticipate people’s needs. In this training, you’ll learn how...
Learn about Facebook’s business tools for offline conversions. Specifically, you’ll learn how to bridge the measurement gap between your online and offline conversions, how to build offline audiences and creative best practices in using the Store Traffic Objective. Don't see...
Develop creative advertising strategies on Facebook, Instagram and Messenger for brands with these three creative topics: Create for a Mobile World, Good Brief to Great Creative, and Measure Creative Impact
Designed as a follow up to Liquidity Tools Overview, in this session you’ll see system demonstrations to enable these tools and take a dive deeper into the best practices to leverage for each. You also learn how data sources...
There's no question that good creative can significantly improve campaign results. This interactive workshop will help creative strategists acquire the skills needed to use measurement and testing to optimize the effectiveness of their ad creative and achieve provable results...
