Spotlight Live!
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Maximize your campaign results with Performance 5
In this training, you will learn the five best practices for maximizing performance of direct response campaigns across Meta technologies. Don't see any events here? Be sure to log into Blueprint to access a variety of events scheduled. To log...
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Achieve your Sales Goals with Meta
This session is designed to help you manage your book of business by applying sales techniques. This training will explore a consultative framework designed to build trusting relationships with your clients so you can help them achieve their business goals...
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Get Started With the Conversions API - Advertising API Developer
This workshop examines the purpose and benefits of the Conversions API and how to select an integration option and implementation approach for an advertiser.
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Generate high-quality leads with Meta technologies
This course explores how you can attract quality leads using lead generation tools. In part one, we’ll offer a high level overview of Meta lead generation tools. In part two, we’ll cover those tools in more depth per channel, forms,...
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Configure and troubleshoot the Conversions API Gateway
This course prepares you to use the Conversions API Gateway, the self-service option that enables you to set up the Conversions API quickly without the need for dedicated developer resources. In this session, we explore the purpose, features and benefits...
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Get started with catalogs on Facebook and Instagram
The catalog tool provides solutions that help businesses sell products online by creating meaningful connections between customers and their product inventory. Catalogs help businesses find high-intent shoppers, optimize targeting and use multiple events to define targets. This virtual training workshop...
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Stronger Performance with the Conversions API
This lesson covers how the Conversions API helps advertisers establish a more reliable data connection that leads to improved marketing campaign performance. Participants will explore the considerations for determining which integration option meets their needs and learn best practices for...
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Optimize your campaign with Meta Advantage
In this training, you will learn how the AI tools within Meta Advantage can be used to improve campaign performance. This training provides an overview and use case for each tool, so you can determine which tools would be best...
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Measure Creative Impact - Creative Strategy
This interactive workshop will help creative strategists acquire the skills needed to use measurement and testing to optimize the effectiveness of their ad creative and achieve provable results for clients.
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Prepare and set up catalog for Advantage+ catalog ads
This course helps you prepare and set up a catalog for Advantage+ Catalog Ads so you can show relevant items to the right people online. Don't see any events here? Be sure to log into Blueprint to access a variety...
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Grow your audience with Advantage+ app campaigns
This course explores Advantage+ app campaigns and how these campaigns can help grow mobile app audiences. You’ll also discover how to implement Advantage+ app campaigns and discover strategies to help campaigns succeed. Don't see any events here? Be sure to...
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Configure and Troubleshoot the Conversions API Gateway – Advertising API Developer
In this course, we explore the purpose, features and benefits of the Conversions API Gateway, and how to configure it and verify data transmission.
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Upgrade your advertising with Advantage+ catalog ads
Learn what Advantage+ catalog ads are and how they can help you achieve your business goals. Explore different creative formats to deliver relevant, personalized ads to your audience. Additionally, you'll learn best practices in setting up your Advantage+ catalog ads...
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Cross-Border Business
This training shows how to use cross-border solutions to help businesses identify potential foreign markets for expansion and localize advertising efforts at scale. It also provides guidance on how to establish a seamless buying experience, optimize a creative strategy for...
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Meta Certification - Q&A
Meet with the Meta Blueprint team to learn all about our Meta Certification program. Ask questions about our family of apps and services, topics in our certification exams and the process from start to finish during this session. Media...
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Meta's New Starter Onboarding
Meta's New Starter Onboarding session is a compact live webinar built to onboard and educate individuals on how to navigate the advertising ecosystem across Meta’s family of apps and services. This training is relevant for individuals who are newly on-boarded...
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Grow your audience with Advantage+ app campaigns
This course explores Advantage+ app campaigns and how these campaigns can help grow mobile app audiences. You’ll also discover how to implement Advantage+ app campaigns and discover strategies to help campaigns succeed. This content includes an overview of Advantage+ app...
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Determine the Right Measurement Approach - Marketing Science
In this course, you’ll learn how to formulate a test hypothesis and choose the appropriate dependent and independent variables for your test. You’ll also learn about different measurement approaches you can use to prove or disprove your hypothesis.
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Introduction to Measurement Methodologies: From Business Goals to KPIs - Marketing Science
You’ll learn the fundamental relationship between a business goal, the KPIs for that goal and the metrics to measure that KPI.
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Stronger Connections with Conversions API
In this course, you'll learn about the evolution of ads, how businesses can adjust to the evolution of ads, create more reliable connections with Conversions API and decide what information to share.
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Set up Conversions API Gateway with Stape
During this 1 hour session, you'll learn how you can implement the Conversions API in minutes without a costly developer, followed by a walk through live integration of the Conversions API Gateway via Stape. Agenda: How the Conversions API can...
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Maximize performance with Advantage+ shopping campaigns
In this three-part session, you’ll learn to leverage Advantage+ shopping campaigns to achieve better performance, increased efficiency and greater scale for your sales campaigns. First, you’ll learn about key features and benefits of Advantage+ shopping campaigns before walking through campaign...
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Upgrade your advertising with Advantage+ Shopping Campaigns
Built for direct-to-consumer or single brand online retailers, Advantage+ shopping campaigns is a first-of-its-kind always-on solution that leans on new machine-learning models to connect relevant ads to shoppers with implicit and explicit intent. With ASC, advertisers can create a...
