This course discusses changes to the measurement of digital advertising, as well as considerations for different measurement approaches and best practices.
![](https://facebook-cdn.exceedlms.com/uploads/resource_hero_pictures/targets/480121/w550/evolution-of-ads-measurement.png?Policy=eyJTdGF0ZW1lbnQiOlt7IlJlc291cmNlIjoiaHR0cHM6Ly9mYWNlYm9vay1jZG4uZXhjZWVkbG1zLmNvbS91cGxvYWRzL3Jlc291cmNlX2hlcm9fcGljdHVyZXMvdGFyZ2V0cy80ODAxMjEvdzU1MC9ldm9sdXRpb24tb2YtYWRzLW1lYXN1cmVtZW50LnBuZyIsIkNvbmRpdGlvbiI6eyJEYXRlTGVzc1RoYW4iOnsiQVdTOkVwb2NoVGltZSI6MTcyNTgzMjY2MH19fV19&Signature=UgdMmqL96ji5CK6-5nygcabIjrvHBUMKO47JQzio62AVQSvtJfs6l4XKHqbHxHZbhyvrnhqTOeyKqgR3Qdcjsb~WxFsYBbQYnKrKWLOtwl52ViPMhgrCMUsFod0gRXJkjp0umSF8qtVVcgynTJ7KvlRIYFjdGB7-bXB3lVuJveH8jKH5k50LgzOwd~Z1UmH6SwL3z6jBYt6Gu00rWVgm3U9Fd5mmcaI~T~wH8lS1PNybVHV3A8PetTgNzOD4qbqFC9w41fvS5rdxCdjm5oLko9-nsAhteoCaKx-hSeIu9PEXH4KP5uxGxytX9oUYCHJPNJioM8W5ecxvTidbHVoH5Q__&Key-Pair-Id=APKAJINUZDMKZJI5I6DA)
This course discusses changes to the measurement of digital advertising, as well as considerations for different measurement approaches and best practices.