Raise Awareness of Your Service
This lesson prepares you to use organic posts and messages to raise awareness of your services and use Facebook Messenger, Instagram Direct and WhatsApp to connect with people in the community.
All Activities
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Face trackers
This lesson prepares you to incorporate a face tracker into your scene.
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What are Facebook Groups? copy
In this lesson, we'll take a high-level look at what Facebook Groups are, their benefits, and some things to consider before you start one.
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Create an icon
This lesson prepares you to create an icon for your effect that incorporates best practices.
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Platforms and Placements
Over four of our platforms, we offer more than 13 ad placements. Learn how people interact with our platforms and how each placement helps us deliver your ads to your audience.
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Tips for Writing Effective Ad Copy
This lesson prepares you to write clear and concise copy for ads across Meta platforms.
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Measurement and Analysis Options
This lesson will prepare you to measure your campaigns’ results with different tools, test different factors in your ads, and integrate insights from past advertising campaigns into future campaigns.
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Drive your Client’s Sales Goals with Facebook
How to engage with your clients to set both you and the client up for success? The answer is based on science. To help you get started with science-based selling, this session will demonstrate a model for successful client engagement....
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Integrating Custom Assets into Your AR Effect
In this lesson we teach you how to create and use custom assets to make your effects more engaging.
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Name your effect
This lesson explains how to choose a good name for your effect.
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Make sure your effects are great
This lesson provides an overview of what's covered in the course Interactivity and dynamic effects
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Our Value within Digital Marketing
Through our various digital platforms, we offer you unique opportunities for engaging with your customer and reaching your audience. Learn the value Facebook brings to the digital marketing landscape.
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Responding to gestures
This lesson prepares you to use the Patch Editor to create effects that respond to gestures.
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Measure what you learned: Creating with audio assets
This quiz recaps and tests what you've learned so far about working with audio assets.
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Gabby and Rozalynn Goodwin, Confidence
Thirteen-year-old Gabby is the CEO of Confidence. She and her mom Rozalynn invented GaBBY Bows, the first and patented Double-Face Double-Snap Barrette to save families time, money and frustration. Solving the age-old problem of disappearing hair barrettes, GaBBY Bows are...
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