All Activities
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Align a business goal to an ad objective
Learn how to set a business goal and choose a ad objective that aligns with their business goal in Meta Ads Manager.
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Facebook Tools for Businesses
This lesson will show how to increase engagement and grow a community with various Facebook tools.
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Establish a Facebook Page following
Learn how to establish a Facebook Page following and best practices for creating posts to engage with audiences.
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Knowledge check
Take this quiz to assess your knowledge on Meta privacy and data protection, as well as ad policies.
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How to establish a Page following
This lesson will show the benefits of sharing on a Facebook Page with posts, groups an other Facebook features.
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Get discovered with an Instagram business account
This lesson will show how to create and use an Instagram business account to achieve business goals.
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Get started with advertising on Facebook and Instagram
Learn how to set up and advertise with an Ads Manager account.
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Build an online business presence with Instagram
Learn how to establish an online presence for a business with the free tools and features of an Instagram business account.
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Knowledge Check
Take this quiz to assess your knowledge on how to establish your digital presence.
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The importance of campaign objectives
Learn how to define business goals and get started in Ads Manager by selecting an ad objective.
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Establish your business presence with Messenger
This course shows how to engage with customers through Messenger and use its tools to communicate more efficiently.
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Knowledge check
Take this quiz to assess your knowledge on how to establish a digital presence.
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Promote Your Business From Your Facebook Page
In this series of courses, we'll show you how to promote your business from your Facebook Page. We'll explore the types of ads you can run and show you how to manage, edit, measure and optimize your Page promotions.
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The three types of ad audiences
Learn how to define and differentiate the various types of audiences available for ad campaigns in Meta Ads Manager.
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Use WhatsApp for a business
Learn about the value of a WhatsApp Business account, how to set one up and how to connect with customers.
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Knowledge check
Take this quiz to assess your knowledge on how to establish a business presence on Instagram.
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Create a profile for an Instagram business account
This lesson will show how to set up an Instagram profile for a business account.
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Engage customers on Instagram
This lesson will prepare you to determine what types of creative placements and formats are available on Instagram and identify Instagram tools that businesses can use to communicate with customers.