This course prepares you to compare experimental and observational measurement methods and recognize when to implement A/B tests vs. RCTs. You will also learn how to how A/B, Brand and Conversion Lift tests work.
Review
Warning: Closing this page may affect activity tracking!
This page is used by your activity to communicate with the learning platform. Please be sure to close all activity windows before closing or navigating away from this page.
Did you arrive on this page without seeing a new activity window launch? You may have a pop-up blocker. Check out pop-up blocker tips here.